Onetomarket

The use of mobile internet is increasing rapidly. The number of transactions from mobile devices, however, often lags behind compared to regular computers. How can you make sure these visitors convert better?

Testing: does my website work?

Is it even possible to convert from a mobile device? You want to add the following points to your test:

• Are the elements large enough? People have to be able to use their finger on a small screen.
• Is everything displayed regularly? Render errors cause problems.
• Does everything work properly without JavaScript? Especially older browsers do not support JavaScript.
• Does everything work properly with limited JavaScript support? Many mobile devices do not fully support JavaScript.
• Does everything work properly without Adobe Flash? Many mobile devices do not support Flash.
• Do you use many large images or videos? Take into account that a mobile internet connection is slower than a regular internet connection. When it takes long for the page to load, the visitor will leave. …lees meer over: Conversion optimization for mobile

Social media can be a powerful tool to improve customer loyalty and create brand ambassadors. Words like ‘involve’ and ‘engagement’ are inextricably linked to social media. As a company, you of course want other to mention your product, service or brand in a positive way. People attach a lot of value to opinions of other. This means that it is important for your company to know what is being said about you. But how do you deal with this? How can you check what is being said about you on the various social media sites? The answer to that question: monitoring.

Social Media Monitoring tools are mushrooming. This often makes it difficult to know which one to use. We have listed a few of them below:

Radian6

Radian6 is a very advance social media monitoring tool and is seen as a leading international player in the field of social media monitoring and engagement. This tool has been developed with the idea that companies should listen to the signals from the social web. It allows companies to enter into a dialog with their target group. Radian6 covers more than 100 million sources, including news websites and social networks such as Hyves and Facebook. Based on a list of keywords, all mentions of these keywords can be monitored. An important advantage of using Radian6 is the ease with which customized dashboards can be created. …lees meer over: Social Media Monitoring

The number of smartphones is growing rapidly and with it the search behavior from mobile devices. It is important to respond with ads within the ad network Google is using.

Searches conducted on smartphones are often shorter and more general than searches from a desktop. Adding many long tail terms, has little effect here. As a smartphone includes a browser and dial-possibility, action-oriented expressions are possible, such an app can be downloaded directly or a table can be reserved. The approach of a mobile campaign can be very different from a desktop / laptop campaign.

…lees meer over: Mobile Advertising

You have to invest heavily in your SEA campaign and the CPA is still too high? Your website conversion rate is too low and therefore the costs to implement all SEO recommendations are too expensive? You have a high bounce rate on your website? All channels are fully deployed, but how can your webshop get more profit?

If any of these issues applies to your website it is probably wise to start thinking about Conversion optimization. Where SEO, SEA and Bannering are all offsite channels, Conversion optimization is purely to increase the conversion Onsite. By increasing your Onsite conversion rate, you will get more from conversions from your website.

…lees meer over: Conversion Optimization: Must Have For Onsite & Offsite Conversion Improvement

Martijn Beijk and Theo Lentjes represented Onetomarket at the Search Marketing Expo 2010 in Stockholm. Last year Martijn Beijk en Jaap Dijkstra gave acte de presénce during this event. In 2009 they gave a presentatie about the relationship between Onetomarket and Rederij Lovers. They mainly discussed the subject Local.

This year, on the first day of the event Martijn Beijk gave a presentation about the relationship with another client of Onetomarket; Conrad Electronic. He explained the successful implementation  of conversion optimization for shop.conrad.nl

There were several interesting speakers who spoke that day, but in this blog I will only post about the presentation of Mike Moran (Chief Strategist, Converseon), Simon Sundén (Digital Director, Honesty) and Martijn Beijk (SEO & Web-analystics consultant, Onetomarket).

On the second day of the event Theo Lentjes (Marketing Manager, Onetomarket) gave a presentation about Conversion optimization,  important matters like ‘what are the bottlenecks’ and ‘how can you convince visitors and convert them into taking action’ were discussed during this presentation. At the end of this post you can read more about this presentation.

…lees meer over: Search Marketing Expo Stockholm

It’s very interesting to know in which order Googlebot crawls your website. If you know the order, you can manipulate Google to crawl your most important pages first. Especially on new large content websites, you want Google to crawl the important sections of your site first.

To test this, we took a domain with no history (never registered, no backlinks) and made a page with 250 links on it. Those links refer to pages with also 250 on it (and so on…). The linktext and URL’s were numbered from 1 till 250, In the same order as they appeared in the source code. We submitted the URL via “addurl” and waited.

…lees meer over: Google’s crawl order

Onetomarket was attending the Search Marketing Expo Advanced London conference. SMX Advanced stands for more advanced sessions than you would usually have at regular SMX conferences – diving into many details and looking into more sophisticated ways to have more profit from your online marketing activities.

Some highlights of this SMX Advanced were:

SEO ranking factors 2010, a.o. presented by Rand Fishkin SEOmoz

Recently a patent has been granted to Google about the reasonable surfer model. Rand Fishkin explained this patent and what it meant for SEO. This session was also about the correlation between titles, headings and alt attributes within a website based on facts done by research of SEOmoz. …lees meer over: Summary of SMX Advanced London 2010

Onetomarket has launched the first print of their SEO book earlier. Now since this May you can order the second revisioned print of the Onetomarket book on Search Engine Optimization (SEO). The book on SEO, written in dutch, by SEO consultants Erik-Jan Bulthuis, Martijn Beijk, Martin Joosse, Jordy Noll and Sander Tamaela.

Chapters
The book contains the following chapters:

• What is Search Engine Optimization?
• Defining Keywords and Search Phrases.
• Sitestructure
• Content
• HTML, CSS and JavaScript
• Server Side
• Linkbuilding
• Linkbuilding Techniques
• Webanalytics
• Blended search (Universal Search)
• SEO in the (online) marketingmix

Ordering the book

You can order the book, also internationally, via Amazon.co.uk or Bol.com (dutch)

Onetomarket will be speaking at the upcoming SMX in Stockholm, Sweden. This two day conference will be all about search marketing, campaign strategies and measuring those results.

Martijn Beijk and Jaap Dijkstra, Business Developer with Boat Company Lovers, will present their business case on Local Search. They will explain how to set up a successful local search campaign.

Martijn Beijk is an SEO consultant at Onetomarket and advices about Search Engine Optimisation. Martijn advises international clients like Royal Dutch Airlines, Conrad Electronic, Deutsche Telekom and FC Barcelona. He is one of the 27 participants in the Local Search Ranking Factors.

The second Dutch Search Marketing Thursday organised by the IAB was this time in the very center of the Netherlands, Utrecht. The Search Marketing Thursday – organised quarterly – would bring us a Local Search Business Case and a SEO site clinic.

Local Search Business Case – Boatcompany Lovers Canal Cruises Amsterdam

For some time now has Onetomarket been supporting the online campaigns of Rederij Lovers Canal Cruises. There are numerous of ticket sales points and hop-on-hop-off locations in Amsterdam for Lovers Canal Cruise company. A local search campaign was started to add these locations to Google Maps. The results for these campaign are very promising and show a high return on investment. …lees meer over: Local Search Business Case – IAB Search Marketing Thursday