Testing: does my website work?

Is it even possible to convert from a mobile device? You want to add the following points to your test:

• Are the elements large enough? People have to be able to use their finger on a small screen.
• Is everything displayed regularly? Render errors cause problems.
• Does everything work properly without JavaScript? Especially older browsers do not support JavaScript.
• Does everything work properly with limited JavaScript support? Many mobile devices do not fully support JavaScript.
• Does everything work properly without Adobe Flash? Many mobile devices do not support Flash.
• Do you use many large images or videos? Take into account that a mobile internet connection is slower than a regular internet connection. When it takes long for the page to load, the visitor will leave.

When the website works properly, the barriers to the normal use of a website are smaller.

Mouse, stylus or finger?

The first touch screens were from a different type then the ones mostly used these days. These were resistive screens. These screens needed pressure in order to record a touch. When using these screens, the use of a stylus is recommended. The operating systems were also focused on this: smaller buttons, because the stylus could easily touch them.

These days, almost all modern smart phones have capacitive screens. These screens do no longer use the stylus, but can be controlled using your fingers. For this reason, the operating systems (think iOS for the iPhone and Android OS) have changed too: They have got bigger buttons that can easily be controlled using your finger.

Because people use their fingers to navigate a website, the buttons have to be adapted to this. You do not want you ordering process to create a barrier for mobile users that want to place an order. A negative experience remains top of mind. This is something you want to prevent!

Lightbox, Thickbox or other variants

On a regular computer it’s often better to show a Lightbox pop-up with for example a larger version of the product picture. On a smart phone, this is a little different and can create irritations:

• Both Lightbox and Thickbox are not centered properly
• Opened images are, when zoomed in, not displayed well on both Android and iOS.
• When rescaling the screen, the pop-up is repositioned.

As you can see, this form of pop-ups are at all user friendly for mobile devices. Do you want mobile conversions? Make sure your users are not confronted with Lightbox/Thickbox/Fancybox/Shadowbox.js and other variations.

Flash video

Besides the limits presented by JavaScript, you also want to minimize or ban the use of Flash video. Flash video never works on iOS devices and has its limitations on Android devices. Do you want to show video anyway? Make sure you offer it in MP4 format, as these are supported by most smart phones and tablets. YouTube, Dailymotion and Vimeo videos work on all modern mobile devices. Hosting your videos externally is therefore also an option.

Convert on the spot or later?

Payment methods

In the Netherlands iDeal is the most widely used form of online payments. On a mobile device, however, this is more difficult, because you usually don’t have a random reader (a device that generates login codes) with you, which makes it impossible to use iDeal. In the (near?) future, a mobile version of iDeal will be launched, but before this is the case, you are depended on whether your visitor brought his/her random reader.

So, you want to offer alternatives:

• PayPal can be used anywhere, because all you need is a combination of e-mail address and a password
• Offering the possibility of paying by pre-printed giro credit slip usually increases conversions. On a mobile device, this only requires a small effort by the user. When the order is received, the user can pay the credit slip via a normal computer.

Mobile webshop

Bol.com is one of the few web shops that has already taken the step of creating a separate mobile platform. Creating such a separate platform is a logical one in most cases, and especially for larger web shops. They offer the basic functionality of a web shop in a format that fits with needs of the mobile user: buttons that are easy to use and the possibility to make a purchase.

Delaying the purchase

When designing a web shop, you should take into account that fact that the barriers for making a purchase via a mobile device are higher than for a normal PC. Because you want to make it easy for your visitors (and of course because you want to make as much money as possible), it is recommended that you offer your visitor the opportunity to delay the purchase. You can do this in several ways. Which one you use will depend on your target group:

- Email: Almost anyone with an internet connection will have an e-mail address.
– Wishlist: useful, but it requires users to have an account (which creates another barrier, especially for unknown and small websites)
– Cross device shopping car: useful, adding stuff via your mobile device and pay when you get home! However, just like a wishlist, this is difficult to implement.

The problem is NOT offering these possibilities. Your visitor arrived at your website via a search query in Google. By the personalization of search results and the fact that mobile results are often influenced by location and the use of the mobile device, it is not likely that your visitor will be able to find your website again. By adding the above mentioned examples you van make sure your visitors will find you again.

Testing

The above mentioned examples are meant to put you in the right direction. They should lead to a website that is more easily accessible via a smart phone or tablet. However, the real challenge is taking the next step: Testing! What works on my mobile website and what doesn’t? What leads to conversions (direct or later)? Do the USPs of your regular website and products also work via mobile?

Fact is that mobile traffic is increasing rapidly, on technology related websites to more than 25% of total traffic! I think this is an indication of what is about to come on other websites. For this reason, it is wise to have your website function properly not just for regular users but also for mobile users (however small that percentage might be). The screen estate on a smart phone will always be limited, after all, you have to be able to carry the device in your pocket.

Conversion optimization for mobile is a post from: Onetomarket

Related posts:

1. Conversion Optimization: Must Have For Onsite & Offsite Conversion Improvement
2. Mobile Advertising

Social Media Monitoring tools are mushrooming. This often makes it difficult to know which one to use. We have listed a few of them below:

Radian6

Radian6 is a very advance social media monitoring tool and is seen as a leading international player in the field of social media monitoring and engagement. This tool has been developed with the idea that companies should listen to the signals from the social web. It allows companies to enter into a dialog with their target group. Radian6 covers more than 100 million sources, including news websites and social networks such as Hyves and Facebook. Based on a list of keywords, all mentions of these keywords can be monitored. An important advantage of using Radian6 is the ease with which customized dashboards can be created.

Messages measured via Radian6 are automatically sorted based on their source. This makes it easy to see the size of the impact regarding a certain topic and what is being said about it. In addition, it is possible to receive realtime pop-ups so that you could, if necessary, take action immediately.

Raventools

Originally, Raven is an SEO tool. Raventools can be used to monitor keywords and rankings for SEO purposes. Meanwhile, Raventools is being used extensively for social media monitoring. Raven’s social media tools offer wide-ranging possibilities for measuring communications about a brand via the internet, for instance on blogs, Twitter and Facebook. As soon as selected keywords are mentioned on a blog or social media platform, Raven will notify you about the source and what is being said. It is possible to link sentiments (positive, neutral, negative) to these messages. This is especially useful for being alerted on any negative news.

Hootsuite

To a certain extend, Hootsuite looks a lot like well known Tweetdeck. Hootsuite is a social media management tool to manage multiple social media profiles simultaneously. The basic version of Hootsuite is free and allows you to manage a maximum of 5 profiles. Their dashboards are clear and can be fully customized based on your own wishes. This social management tool allows you to send messages to all channels at the same time or to separate channels, all from within the same interface. In addition, Hootsuite allows for sending automated updates on preselected times.

Hootsuite also enables you to analyze the performance of several accounts through reports. You can link these reports to Google Analytics which could result in some very interesting insights.

The ‘Klout’

But what do you do once you find out that negative news about your product, service or brand is being spread via social media? When should you respond in order to prevent further negative word of mouth from spreading? People say a lot on Twitter. An opinion or remark of an influential person can be a lot more valuable than the same opinion or remark coming from a person that no one follows or someone that is considered totally irrelevant. The reach and importance of a person can be measured by the number of followers. However, this is not the only important component. What is at least as important is the value of the opinion of the person. How often has this tweet been read, retweeted, answered, and how influential is this person’s network? In order to determine the true value of a person on Twitter, a score called ‘Klout‘ has been created. This score can be interesting for customer relationship management. It allows you to determine which of your customers are the most influential. Knowing this allows you to involve them in the development of you website, or use them to attract new customers by using special offers.

As you can see, it is not just important what is being said, but also by whom. For this reason you should monitor what is being said about your company, brand, product or service and respond when needed. Surely there are many more social media monitoring tools that you can use. Would you like to know more about such tools? Please contact Onetomarket.

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Searches conducted on smartphones are often shorter and more general than searches from a desktop. Adding many long tail terms, has little effect here. As a smartphone includes a browser and dial-possibility, action-oriented expressions are possible, such an app can be downloaded directly or a table can be reserved. The approach of a mobile campaign can be very different from a desktop / laptop campaign.

Targeting

Within AdWords it is possible targeting in different ways. Under the Settings tab at campaign level, it is possible to target iPhones and Android phones separately. This is useful if, for example, both systems have created a separate app. Create a separate campaign for each type of device you want to target.

By default, the AdWords system set both computers and mobile devices as targeted. Has your campaign been setup for a while setup for all product types, then you can find in the statistics if it is doing well on smartphones. Do you have a website that is not user-friendly on a smartphone, consider to exclude mobile devices.

The system can be used within the AdWords search network, the display network and the network of apps where you can advertise. The latter option is available under Managed Placements, thereby choose for adsenseformobileapps.com.

Google also owns another online advertising network, AdMob. This system allows you to advertise text ads, videos and banners and has proved to be more sophisticated than Google AdWords. AdMob can also be targeted to demographic factors such as gender and age. This is a separate system where a separate account has to be created.

Click-to-download and click-to-call

AdWords and AdMob provide the possibility to download an offered app directly. Through a single click, the user gets in the iTunes Store or the Android market and is able to download the app directly.

The number of downloads could not yet be measured in AdWords. However, increases in downloads can be easily assigned to the AdWords investment, if no other marketing channels are used.

In AdMob downloads can be registered. By placing a piece of code into the iPhone app and then re-upload the iTunes store, the downloads will be tracked. To measure Android downloads a link with Google Analytics is necessary.

When you advertise a localized service or product, such as a restaurant or a painting business, or collect leads by telephone, you can set a click-to-call. The user could simply call.

Recommendations

• Determine if your product or service is being sought on many mobile devices.
• If you do not have a mobile website, check whether the traffic from smartphones converts good or bad on your site.
• If you have a mobile website, create a separate campaign aimed at mobile devices.
• If you have an app, consider a click-to-download. Create a separate campaign for the Android and the iPhone app.
• Do you deliver your products or services where telephone contact is desired, set a click-to-call.
• Make sure that the conversions will be measured.

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If any of these issues applies to your website it is probably wise to start thinking about Conversion optimization. Where SEO, SEA and Bannering are all offsite channels, Conversion optimization is purely to increase the conversion Onsite. By increasing your Onsite conversion rate, you will get more from conversions from your website.

Conversion optimization, what is it?

Conversion optimization (CO) is the trajectory that will be entered to improve the conversion rate of a website. It should be noted that conversion optimization is not the same as usability, where the main focus is on improving the user experience. CO looks at which pages show possibility of improvement, then tests alternate pages using a tool like for example Google Website Optimizer. This allows both A/B (two different pages) and multivariate tests (multiple variants within a page) to perform. After the final test phase there will be determined which pages actually have performed better. The final goal in mind is to raise the conversion rate, by so allowing more site visitors to turn into real buyers/leads.

How does Conversion optimization works?

After having determined to start a conversion trajectory, there will be a number of steps that have to be taken to achieve a final result.

• Persona Creation: What does a number of average users of the website looks like, what are their needs and how are they developed in their internet skills?
• Analyze bottlenecks using Webanalytics: Here the goal funnel (ordering process) will analyze the content of the pages, what pages are popular, important pages for the purpose funnel, pages with high bounce rates, etc.
• Personas and Expert Opinions: By using the personas and expert opinions alternative pages for A / B testing and Multivariate testing will be determined.
• Testing Website Optimizer: By using the Website Optimizer the test will be prepared, the script will be placed and the different landing pages will be used.
• Analyze Results: Over time, the Website Optimizer will pick a winner based on statistical significance.
• Implementation winner and testing: Once the page is determined that it has the best performance, it can be implemented and further tested using a multivariate test. Moreover, the choice can be made for a new process in which another part is optimized.

Case Mens & Relatie

Mens & Relatie is an online dating service that brings singles together. The goal is to convert more visitors into actual leads. To achieve this, the Website Optimizer was used which measured both multivariate test as an A/B test with three variants.

A/B/C Test
The A/B/C test has the same approach, to see which side the boxes would generate most conversions. There was also investigated whether a bold text works better than a text which is not bold printed.

The three variants and the original were as follows:

• Original: Boxes right + normal text
• Combination 2-3 Boxes right + bold text
• Combination 3-4 Boxes left + normal text
• Combination 1-2 Boxes left + bold text

The final results showed that in particular the bold text largely improved the conversion rate. Moving the box to the left had some impact but not so much as making the text bold.

De final results show that the bold text in particular largely improved the conversion rate. Moving the box to the left had some impact but not so much as making the text bold.

Multivariate test

It started with a multivariate test on the homepage. Here are two variations for each box created. This gives a total of eight combinations plus the original. The difference with the original text is that the new texts are more similar to the Adwords ads. Important is that your Offsite marketing activities match your Onsite statements, in this case there was a match between a clear call to action text in both boxes and in Adwords.

Eventually combination one proved to be the winner, which was a text that was used in box one in combination with the original text of box two. This was a quite recognizable statistical significance in the fact that the variation would beat the original but not all the other variants. The goal was to improve the conversion rate, and therefore combination one has to be implemented. The results show what the impact can be on the conversion ratio with just a simple test.

For Mens & Relatie the final testing ensured a substantial increase in conversion rate on the site. A single conversion optimization trajectory made clear that they were structurally assured of a higher conversion rate and therefore more leads.

Why invest in Conversion Optimization?

Conversion Optimization is an ideal way to improve the conversion rate on your website. A one-time investment are quickly earned back and the gains are permanent. Even better is to keep testing and fine-tuning in order to achieve an optimal conversion rate which will earn in the long run. Google Website Optimizer can therefore be an ideal tool to improve this in a significant way.

What also must be taken into consideration is that the results do no only improve the website, but benefit all the offsite channels, as the conversion rate on the website increases. This will decrease the CPA within the SEA campaigns due to a higher conversion rate. Result is that besides the initial increase in conversion with SEA there is a further increase in volume terms from SEA conversions. It can be achieved by creating multiple keywords to start advertising. In addition, an investment in SEO now might be interesting since the conversion rate has improved and the changes to your website now can be recouped. In short all channels will benefit with a conversion trajectory.

Conversion Optimization: Must Have For Onsite & Offsite Conversion Improvement is a post from: Onetomarket

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This year, on the first day of the event Martijn Beijk gave a presentation about the relationship with another client of Onetomarket; Conrad Electronic. He explained the successful implementation  of conversion optimization for shop.conrad.nl

There were several interesting speakers who spoke that day, but in this blog I will only post about the presentation of Mike Moran (Chief Strategist, Converseon), Simon Sundén (Digital Director, Honesty) and Martijn Beijk (SEO & Web-analystics consultant, Onetomarket).

On the second day of the event Theo Lentjes (Marketing Manager, Onetomarket) gave a presentation about Conversion optimization,  important matters like ‘what are the bottlenecks’ and ‘how can you convince visitors and convert them into taking action’ were discussed during this presentation. At the end of this post you can read more about this presentation.

Why white hat SEO is ‘the way’ for you

Mike Moran spoke during his presentation about why white hat SEO is ‘the way to go’.

SEO should be about the long term influence and the long term benefits for the client. By terms as pagerank sculpting and the upcoming social media he explained his assumption.

Google has changed his algorithm several times the past years, and the will not stop changing.

Every technical update will eventually get old and be replaced by the newest update, a process that goes on and on and on.

That is why he explained the term pagerank sculpting. In the early days of Google Pagerank sculpting was a common used technic to create excellent page rankings.  Today Pagerank sculpting doesn’t work anymore, because Google changed the page rank values. One of the things that are becoming more and more important is social media. Moran showed an example in the US were he created a query which generated only Universal and paid search results on the whole page. In other terms; there was no ‘normal’ website indicated on the first page of the Google results. What means a major change for SEO. Eventually this will lead to a triangular relationship between search, Google and you.

Moran thinks you should follow a strategy based on SEO tactics which will have benefits for everyone within the triangular relationship.

Social Media Marketing – Killer Tactics

Simon Sundén gave many tips and tricks for Social Media Marketing during his presentation. He presented the most important ones in a top 10 list:

10 Things you should do in Social Media Marketing.

1. Start a blog!
2. Optimize and ping it.
3. Link out like madness.
4. Set up a Facebook page.
5. Monitor Search words
6. Make sure you get a Facebook like button.
7. Twingly blog links. You will love it.
8. Let your ‘Social Media Naturals’ do the job.
9. React and discuss with others.
10. Change your blog in a natural social blog.

It was an interesting presentation with a lot of Swedish social media elements, though useful in many countries.

Conversion optimization: Conrad Electronic

The relationship between client and consultancy firm and how to accomplish goals was the main subject of the presentation. The use of SEO and Conversion optimization were explained. You can find the presentation via the link below.

PPC Blackhat and how to protect your campaigns against them

The subject of this presentation is Blackhat PPC. The presentation was not about showing how to trick Google, but to think as a so called ‘blackhat’ and be able to detect them. For instance; it is difficult to understand ‘ad hijackers’ without knowing how they work, or without understanding how to eliminate them. Affiliates who are generating traffic via Adwords, will cost you your traffic. The merchant pays a compensation for every sale of the affiliate. If an advertising of a brand leads to a sale for the affilate because of the name and reputation of the brand, the merchant pays for traffic that already saw the advertisement.

Sometimes the law approves certain matters, but Google doesn’t and vice versa. Mikkel deMib, a former blackhat explains that a couple of years ago he recognized that his actions caused serious problems for the ‘SEM world’ and for the people acting in this world. Mikkel deMib didn’t want to be the reason for these problems.

Conversion Optimization – Visitors, barriers & persuasion

Conversion Optimization is not about doing some tricks, but more about analyzing your costumers. Who are they, what moves them, and how can I help them to easily make a conversion on my website? How can you convince them and what is the best location to start testing. During the presentation all of these aspects were discussed.

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To test this, we took a domain with no history (never registered, no backlinks) and made a page with 250 links on it. Those links refer to pages with also 250 on it (and so on…). The linktext and URL’s were numbered from 1 till 250, In the same order as they appeared in the source code. We submitted the URL via “addurl” and waited.

On the first visit of Googlebot it only visited the root page (http://example.com/). After a few hours it returned and visited all the 250 pages it found on the root page. At first it seemed that Google was dividing all the links on the pages into three blocks:

• Block1: links 1 till 9
• Block2: links 10 till 99
• Block3: links 100 till 250

If Googlebot visits a page there is a good chance that it will follow links from one or more of the blocks. The links are crawled in a batch per block in a random order. The chances that block 1 is crawled is three times greater then block 2 and even 6 times greater then block 3. In block 3 there are two links which have a slightly higher chance to be crawled: link /100/ and /200/.

With only the results of this test it is to early to conclude that Google always divides a page into these blocks. It is possible that Google bases its blocks on the length of the link text, on the length of a URL, on the position of the link etcetera. To exclude al the other possibilities we have set up some other tests.

The test which gave us the decisive answer was a test with the length of URL’s in random order on a page. Those links linked to similar pages with also links with various lengths in random order (etcetera). Googlebot seems to crawl links in order of length. A good thing to know if you want to do some advanced site structure sculpting.

Takeaways

With these insights choosing the length of your URL’s becomes more important. It is a good way to influence Googlebot so you should choose the length of each URL wisely. Google crawls short URL’s before it crawls the longer URL’s. It doesn’t help to make all your URL’s short. If they all have an equal length they will get crawled at random. Always consider the need for indexation and the need to be crawled if you choose your URL.

So it’s good to take it into account when you are designing your site structure. Probably it is even more important for linkbuilding. We have not tested it yet, but there is a good chance Google crawls external links the same way. This would mean that if your URL is on a page with hundreds of other links, you may increase your crawl chance if you have the shortest URL.

note: This insight is part of a thesis, more to come soon. (link will be placed here.)

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SEO ranking factors 2010, a.o. presented by Rand Fishkin SEOmoz

Recently a patent has been granted to Google about the reasonable surfer model. Rand Fishkin explained this patent and what it meant for SEO. This session was also about the correlation between titles, headings and alt attributes within a website based on facts done by research of SEOmoz.

Linkbuilding outside of the box

This session was about linkbuilding. A lot of interesting tools were mentioned including Majestic SEO, TagCrowd and the recently launched InfluenceFinder. We have found the session about ‘how to get links from university and government websites’ particularly interesting – creative ways to get real valuable authoritative links.

Top Ten Customized Search Analytics reports

Most important thing about this session is that Web Analytics does not exist of just generating reports. It is much more than this and requires the right interpretation of the data. Good reports are necessary for interpretation and analysis of the data and some examples were shown during this session.
Important part of this track was the Visitor Journey of Customer Journey. Tracking First click visits and beyond. Something also in coherence with conversion attribution

Will Critchlow (Distilled Ltd.) his presentation is available on scribd.

The Art of Measuring Local & Mobile Search results.

Martijn Beijk, SEO Consultant and Local Search specialist at Onetomarket was a speaker at SMX Advanced London in the session ‘The Art of Measuring Local & Mobile Search Results’ together with Mike Belasco (seOverflow) and Christine Churchill (Keyrelevance).
This session was about gaining insight and visibility into both online and offline conversions from local and mobile search results. Apart from the implementation of analytics on results from Google Places the presentation of Martijn Beijk also mentioned ways to gain more insight in offline sales by using in-store surveys, coupons, etc. Important part of the presentation was an attribution model. One that could fit ‘Latent Offline Conversions’. The visitor that is orientating on your website but might be buying the product offline, in your store. Attached you will find Martijn’s Presentation with some take aways.

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Chapters
The book contains the following chapters:

• What is Search Engine Optimization?
• Defining Keywords and Search Phrases.
• Sitestructure
• Content
• HTML, CSS and JavaScript
• Server Side
• Linkbuilding
• Linkbuilding Techniques
• Webanalytics
• Blended search (Universal Search)
• SEO in the (online) marketingmix

Ordering the book

You can order the book, also internationally, via Amazon.co.uk or Bol.com (dutch)

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Martijn Beijk and Jaap Dijkstra, Business Developer with Boat Company Lovers, will present their business case on Local Search. They will explain how to set up a successful local search campaign.

Martijn Beijk is an SEO consultant at Onetomarket and advices about Search Engine Optimisation. Martijn advises international clients like Royal Dutch Airlines, Conrad Electronic, Deutsche Telekom and FC Barcelona. He is one of the 27 participants in the Local Search Ranking Factors.

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Local Search Business Case – Boatcompany Lovers Canal Cruises Amsterdam

For some time now has Onetomarket been supporting the online campaigns of Rederij Lovers Canal Cruises. There are numerous of ticket sales points and hop-on-hop-off locations in Amsterdam for Lovers Canal Cruise company. A local search campaign was started to add these locations to Google Maps. The results for these campaign are very promising and show a high return on investment.

Traditionally speaking there is a golden rule that 50% of your marketingbudget spending is immeasurable. You just don’t know what happens with your money. For boatcompany lovers – together with the launch of a new website – was an important step to take extended use of various online marketing channels. Using web analytics software it was now possible to measure the earnings from your marketingbudget spendings.

By using a Local Search campaign we were able to reach the following goals for boatcompany Lovers.

• increase visibility in the search engines
• sell more tickets via online booking system
• reduce costs (online system linked to backoffice, thus reducing paperwork)
• earn to spend

Step 1: Registering with the Local Business Center

The most important step is registering your business with the Google Local Business Center. With just a few storefronts this is not something that is very difficult to do. Its the first step towards a highly optimized Google Maps profile which will help you get better rankings in the Universal Search results.

Step 2 : Measuring campaigns and take actions

When creating your campaigns it is very important to think about results. Results will stay unclear when you are not able to measure your online campaigns. In case of a local search campaign it is wise to use URL tagging. I’ve written an extended tutorial on local search tracking

Step 3 : Choosing the right landing pages

After a while you will be able to see in your web analytics package what the behavior is of your website visitors. With a Local Search campaign it is often unclear what the user intent is. Is he searching for a way to buy something online, get in contact or in search of some driving directions? After a while you will be able to determine the way of your visitor and send them to the correct landingpages.

Step 4: Aim for conversion

Sending your visitors to the right landing pages can be done in a way that they will be more likely to reach the end of your conversion funnel. As long as the user experience is positive and the right landing pages are chosen it will increase the conversion rate, as it did in the example of this business case.

Step 4: Enjoy the results

Local Search campaigns, like a regular SEO campaign does not have running costs like cost per click. The results on your ROI are very positive. The investment costs are relatively low and on the long term when ranking factors are all good it will provide long-lasting profitable results.

Starting a Local Search campaign

Starting a local search campaign is very important when you have physical locations for your business. storefronts, shops, ticket offices, hotels, restaurants, service centers, etc.

The advantages:

• Quick start
• low costs (no cost per click)
• higher visibility
• high ROI

Important with every online campaign is to measure correctly. Especially with a local search campaign this is of great importance. Apart from online conversions there is also offline conversions that will probably see an increase due to local search optimization. But how do we know if these offline sales were brought by online efforts? You can use a unique phone number for example to communicate on your landing pages for your local search campaign so you have some better understanding where your traffic or sales are coming from.

Remember that 40% of all search queries are local. Enough reason to start directly with your Local Search campaign!

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