Online marketing news
This page contains the latest Onetomarket company news and online marketing news. Old news items can be found in the archive.
| Onetomarket news | Online news |
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Online travel operators show strong growth Online travel operators are showing enormous growth. This while traditional operators have shown a decrease in the number of clients. Online purchases influenced by customer reviews More and more online purchases are being influenced by reviews from other customers. Online travel industry keeps growing Research conducted by Forrester has shown that the online travel industry keeps growing. The research, in which more than 60,000 Americans participated, also showed a decline in the number of people who book their holidays online. Turnover online retailers keeps growing Jewelry Sales Make E-Commerce Sparkle Online jewelry sales in the US market reached $2.45 billion in 2006, up nearly 20% from 2005, according to new data from IDEX Online Research. The Big Four Get Bigger eMarketer estimates that net US ad revenues at Yahoo!, AOL, MSN and Google represented 57.4% of the total Internet ad spend in 2006. Parenting Portals Thrive with Web 2.0 Disney Family is the latest site trying to become a parenting portal destination for US mothers — and the $1.7 trillion in expenditures they control. The Auto Industry Takes a Digital Turn Tire-kickers are now mouse-clickers. Online Movie Marketing Spend Creeps Upward Think movies are marketed heavily online? That's just special effects. Global Online Yellow Pages Ad Revenues to Nearly Triple by 2011 Advertising revenues from print and Internet yellow pages, along with local search, will grow to $38.9 billion globally in 2011, up from $30.6 billion in 2006, according to the Kelsey Group. Online sales rise to over EUR 15.3 billion The findings of a GfK WebScope Survey on German online consumer purchasing habits prevealed that online sales totaled more than EUR 15.3 billion. Media Stream Ad Models Still Evolving It takes time to watch all those streams, and in-stream ads are not part of the equation for many viewers. MySpace Plans News Site Rollout Due in early Q2, MySpace is planning to roll out a news service to complement its site. Global Mobile Computing Market to Reach $89 Billion in 2011 The global market for mobile computing will reach more than $88.9 billion by 2011, up from $63.5 billion in 2006, according to a new report from BCC Research. Worldwide Internet Penetration Grew 10% in 2006 The days of US dominance in Internet users are numbered. Blog Reading Is a Free-Floating Affair Thinking of promoting a blog through search? Don't bother. Are Retail Sites Driving Consumers to Stores? Many people still shop online and buy offline. Are retail site outages to blame? Fat Pipes in Italy Bring Out Music Lovers and File Sharers Italian Internet users like search, digital music and file sharing. Sweden and France Have World's Fastest Broadband There are now over one million fiber-to-the-home (FTTH) subscribers in Western Europe, according to new research by Informa Telecoms & Media. 1.2 Billion Mobile Phones to Be Sold in 2007 Nearly a billion mobile phones were sold worldwide in 2006, according to Gartner. Online Dating Ad Spend Has Tripled Since 2004 Ad spending for dating services has nearly tripled over the past three years, according to Nielsen Monitor-Plus. YouTube Pens Deal with BBC Expanding its reach into the United Kingdom, YouTube has entered a non-exclusive deal with the BBC to launch several BBC-branded channels on the popular video-sharing site. Advertisers See Through Google In the last year or so, Google has been pressured for more transparency. Now, it is offering just a bit more. Yahoo!'s Panama Makes Strong Debut ComScore data show that the recent introduction of Yahoo's new search marketing ranking model is already having a positive impact on the clickthrough rates for Yahoo's search advertising Google Moves to Syndicate In its continual effort to be a leader in Web 2.0 services, Google is engaged in talks with large content companies to syndicate content onto other websites. Google Improves AdWords' Scoring System Google has announced plans to update its ad quality scoring algorithm. Mobile phone firms seek their own search engine Research and marketing experts Informa Telecoms & Media predict that by 2011 the mobile advertising market will soar to more than $11bn (£5.6bn) in 2011 from less than $900m last year. What Works, and What Doesn't, in Online Marketing According to the latest study from eMarketer, Paid search ads were reported as the most effective marketing tactic in 2006 by 49 percent of respondents. Google profits double to $3bn The world's favourite search engine, Google, saw its profits rocket by 110% to $3.07bn (£1.57bn) last year as the California company extended its dominance in guiding people around cyberspace. Microsoft Shows Off AdCenter A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs. Europe Online Advertising The old countries are hot new online markets. eMarketer estimates advertisers will spend $7.5 billion to reach Western Europe, up 25% from 2006. |
Online travel operators show strong growth
7 november 2007
Online purchases influenced by customer reviews
7 november 2007
Online travel industry keeps growing
31 october 2007
