Toading and Onetomarket

wednesday 8 february, 2006

Companies that offer a deep or quick mutating range of products online can now bring automated and targeted Search Engine Advertising into action by making use of Toading's technology. The increase of conversions and the realisable cost savings will form an attractive proposition for many companies.

The Toading technology is based on a link between a product database and the programmes which create search engine advertisements. An important advantage of the Toading technology is that product characteristics are automatically incorporated in the advertisements and keywords. In these specific advertisements offers emerge clearly, which leads to conversion increase, as mentioned previously.

Toading is the first and only company that uses dynamic data with the manufacturing of online advertisements (in Google and Overture). For this, the company was nominated for a Search Engine Marketing Award.

For many present and future Onetomarket clients the application of the Toading technique is an important development. "Online retailers in general and also online suppliers in the travel branch, commercial services and financial services will yield a higher return out of Overture and Adwords campaigns with their deep and often quickly mutating offer", according to René Bickel, general director of Onetomarket.