Onetomarket launches new version of Program Seven in 2007

thursday 26 october, 2006

Onetomarket's marketing intelligence system Program Seven is being renewed. In 2007 you can get to know the improved version of the system that will provide you even more insight in your visitors, costs and conversion of your online campaigns. Besides that the new version of Program Seven includes extensive features to manage your online campaigns and directly evaluate them.

This way the new version of Program Seven appears with the 'Dashboard', which gives you direct insight whether you have achieved your online marketing goals with the help of diagrams, graphs and easy readable numbers. Onetomarket therefore sets up the Key Performance Indicators (KPIs) or Goal Charts together with you according to your online marketing strategy. The Dashboard also includes so called 'Why charts'. These give you an extra insight in the cause and consequence of trends in clicks and conversions. With the help of icons you can see in graphs when your online campaigns started and finished. Hence you can determine at one glance in the dashboard what has been the cause for your clicks and conversions!

There are also additional features simplify the management of your online marketing campaigns to a large extend. An example is the clarifying mediaplanning function. By this you can directly plan online activities. Afterwards you can immediately implement them in Program Seven. Via integration of Google it is possible to create, manage and measure AdWords campaigns. You can manage banner campaigns in the new version of Program Seven. Upload and save banners, so that you can see how banners have performed by the time. Program Seven archives your banners and you can even choose for reusing successful banners!

Clients that use program Seven will be informed during the coming months about the new possibilities, the implementation of the new version of Program Seven and the planning of the implementation.