Europe Online Advertising

monday 15 january, 2007

This year, eMarketer estimates there will be 136.1 million Europeans online in the five largest European Union countries - France, Germany, Italy, Spain, the UK - and advertisers will spend $7.5 billion to reach all Western Europeans, up 25% from $6.0 billion last year.

The Europe Online Advertising report analyzes the many, diverse factors driving Internet advertising growth throughout the countries and cultures of Europe.

Of course, Internet use is growing strongly, as 45% of Internet users in Europe go online every day and spend 11 hours and 20 minutes a week online, compared to 10 hours and 15 minutes per week in 2005.

Broadband penetration is also up. Western Europe leads the world by percentage of broadband subscribers, 27% compared to 24% in North America.

The UK is the largest online advertising market in the world - the Internet is expected to account for as much as 18% of all media spending there this year - and the rest of continent is catching up fast.

Source: eMarketer