Microsoft Shows Off AdCenter

tuesday 23 january, 2007

Microsoft last week invited its top advertisers to Redmond to dazzle them with the latest and greatest bits of its adCenter advertising platform and emerging projects from its adCenter Labs (adLabs) testing grounds.

A new release of adCenter is expected in the next 2 months, with many of the new features resulting from testing and customer feedback collected through adLabs. The update will contain some small usability fixes, and mark a pilot release of Microsoft Content Ads, the new contextually-targeted ad program that shows text ads on sites on Microsoft-owned sites.

While adCenter is in its early stages focusing on search and contextual text ads, future incarnations will include other kinds of advertising. Research projects in adLabs focus on seven key areas: keyword and content technologies, ad selection and relevance, audience intelligence, social networking, video, platforms, and devices. Projects are at various stages of development, with some nearly ready to be integrated with adCenter, and others existing as barely formed concepts.

Microsoft last week showed off adLabs research focusing on three key areas: keyword optimization, video display ads, and consumer orientation. Further information about these key areas can be found in the whole article.

Source: Search Engine Watch