Global Online Yellow Pages Ad Revenues to Nearly Triple by 2011

tuesday 13 march, 2007

Advertising revenues from print and Internet yellow pages, along with local search, will grow to $38.9 billion globally in 2011, up from $30.6 billion in 2006, according to the Kelsey Group.

The print sector of the global directories market will grow slightly through 2011 to $27.8 billion, up from $26.5 billion in 2006. The online sector will reach $11.1 billion globally in 2011, nearly tripling the 2006 level of $4.1 billion.

"Increasing SEM prices, and the resulting margin compression, are causing resellers and aggregator sales channels to invest heavily in SEO platforms," said Matt Booth of the Kelsey Group. "Yellow Pages publishers with deployed sales forces are positioning to bring more advertisers and content to the local search experience as a means to control more of the digital economics."

His colleague Neal Polachek noted that "while SMBs continue to utilize traditional media, they are increasingly turning to targeted, vertical electronic media."

Source: eMarketer