Online travel industry keeps growing

wednesday 31 october, 2007

Research conducted by Forrester has shown that the online travel industry keeps growing. The research, in which more than 60,000 Americans participated, also showed a decline in the number of people who book their holidays online.

The number of people who booked a holiday online decreased with 9%, compared to 2005. The reason why the turnover has increased, inspite of this decline, is because the people who booked online spent up to 50% more than the year before.

According Henry Harteveldt, analyst at Forrester, online travel agencies need to change the way they approach customers:

"Visitors are tired of having to spend 2 to 3 hours to find a flight or hotel. Online travel agencies haven't changed. Visitors give their travelling dates and a location and get a long list of destinations. The online travelling industry needs to innovate."

Source: Twinkle