Last year, in April, the Onetomarket Crew was at SMX Munich where they met Jens and Andreas.

Both work at T-Online, one of the biggest webportals in Germany. Jens also runs the blog Inhouse-SEO.de.

T-Online uses the Google Custom Search for its own search engine on the webportal. The team from T-Online have developed a keyword tool that is linked to the search queries. This way they are able to analyze all the search queries and clickthroughs from these searches. By doing this they are able to discover and monitor evolving trends. This very useful data can be used to optimize websites or various campaigns

In 2008 the total market share of search for T-online was estimated at 2.1%. This is quite a piece of marketshare when you take a look at the search market in Germany.
But in the end, because the portal uses the Google Custom Search, the 2,1% will be accounted to Google.

Now we can bring you the full interview with Jens and Andreas about the keyword tool!

Full-length English version: Interview Keywordtool with T-Online

Full-length German version: Interview Keywordtool mit T-Online