Headlight: Marketing Resource Management

You would like to have a comprehensible real-time overview of your online campaigns? Besides that you want to be able to set up, implement, monitor and evaluate campaigns within the same system? In that case you should consider using Headlight, the marketing resource management system, which makes all this possible. You can even define campaign goal settings per user and carefully check whether your campaigns turn to the desired results.



Headlight offers you more than only statistics. It enables you to set up advertising campaigns, implement them and carefully test which campaigns result in the best return on investment.



Booking tools, email marketing campaigns, search engine marketing, RSS, affiliates, video streams, downloads, blogs and all other imaginable online media can be planned, measured and evaluated directly by this system. In your planning you can even include offline campaigns, such as radio-, television, and advertising campaigns, in order to observe the effect on your online campaign. Furthermore, you can manage your AdWords- and banner campaigns in Headlight.



Due to the open architecture of the system you can simply use API’s and link the information from other resource management systems to Headlight and vice versa.