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Google’s SearchWiki and Onetomarket’s point of view

By Roy Huiskes

Today the SearchWiki functionality from Google officially launched.

The SearchWiki enables people to vote a single search result up or down on the search result page, or actually remove it within your personalized results. It also gives you the possibility to add a personal, public note in which you say something about the result of website. Google states that this data won’t be used in the ranking algorithm. Since we all know Google is able to do very smart things with data, this eventually will be used in their ranking algorithm of course.

A lot of rumors are floating around, about this being an SEO killer, or this being the end of SEO as we know it. Internet is changing, Google is changing, and society in general is changing. This is happening rapidly and the result of it is a more social, a more semantic and better user experience. Shift happens! And this is a good thing. Since we like to keep you ahead of your competition we’ve changed the basics of our optimization advice a while ago.

Onetomarket walks the right path of the force since 2004. We’ve successfully transformed from a company with smart technical tricks to a company that helps you with you on line business and visibility with a solid foundation in SEO and SEA. Since we’ve seen this coming a long time ago we already chose to help our clients creating valuable and likeable content. This content advice always had the customers of our clients in mind at first. Ergo, good content and social media in general has been on our agenda a long time.

We, as Onetomarket see this as a great opportunity for Google to weed out even more ‘bad’ websites and improve the user experience with search. This will also enlarge our role which we have for our clients, by taking care of even better content and advising them how to think, work and actually do the job for best user experience. We know it’s not the easiest route to take, but by being critical and user focused you will be prepared for the future.

By only using technical tricks like ‘landing pages’ your website probably shouldn’t rank that high. On site optimization is still getting more important everyday. Al your pages should have a purpose and this purpose should be measured and even optimized. Therefore our services like Web analytics, on site SEO, Blended Search and conversion optimization.

The Searchwiki option from Google brings our clients, their customers and Onetomarket closer together and therefore we fully embrace the SearchWiki functionality Google officially launched as of today.

About Roy Huiskes

Roy Huiskes is an online marketing consultant and works on customers like: KPN, AEGON Bank and Conrad electronics

1 Comment Give us your opinion and react.

One comment to “Google’s SearchWiki and Onetomarket’s point of view”

• Comment by Roy on November 23rd, 2008 at 5:40 pm
  

  Well, there’s some new stuff for Google to take care off. A lot of high traffic keywords now contain great notes with porn recommendations in that. Seems like a thing the Googlers didn’t think of before.

  There’s also a lot of concern about the fact that you can’t turn it off, although there already are several ways to do that. one of em is created by my great buddy Joost: http://yoast.com/disabling-searchwiki/ but there are other ways to fix this.

  Seems like a story that hasn’t ended yet…

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