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Oct
28
2008

Onetomarket writes book on SEO

By Erik-Jan Bulthuis

Tags: , , ,

Yesterday was the big day. The SEO book of Onetomarket has been published! At the moment, it’s only available in Dutch but we are translating the book to English at the moment. The SEO book is written by me and 5 colleagues of Onetomarket.  Everyone wrote about his or her expertise. The book is meant to give a basic overview of all the essential fundamentals where SEO consists of.

The target group of the book are marketers with a basic knowledge of on line. Therefore, we also give information about the role of SEO within the on line marketing mix. A technical person also finds very interesting stuff within the book, especially in the chapters about client side and server side coding.

The content of the book is divided into twelve chapters:

  1. What is SEO?
  2. How do people use search engines?
  3. Determining keywords
  4. Sitestructures
  5. Content
  6. Client side
  7. Server side
  8. Link building
  9. Link building techniques
  10. Web analytics
  11. Selecting an SEO partner
  12. SEO within the (on line) marketing mix

The book is available under ISBN number 9789059403680 and consists of 224 pages. We’re very proud of it and we’ll keep you posted with info about the English version.

Erik-Jan Bulthuis

About Erik-Jan Bulthuis

Erik-Jan Bulthuis is a SEO consultant and works on customers like: Hewlett Packard, Free Record Shop and Wegener.
This entry was posted on Tuesday, October 28th, 2008 at 11:31 am and is filed under News, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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