Yesterday was the big day. The SEO book of Onetomarket has been published! At the moment, it’s only available in Dutch but we are translating the book to English at the moment. The SEO book is written by me and 5 colleagues of Onetomarket.  Everyone wrote about his or her expertise. The book is meant to give a basic overview of all the essential fundamentals where SEO consists of.

The target group of the book are marketers with a basic knowledge of on line. Therefore, we also give information about the role of SEO within the on line marketing mix. A technical person also finds very interesting stuff within the book, especially in the chapters about client side and server side coding.

The content of the book is divided into twelve chapters:

1. What is SEO?
2. How do people use search engines?
3. Determining keywords
4. Sitestructures
5. Content
6. Client side
7. Server side
8. Link building
9. Link building techniques
10. Web analytics
11. Selecting an SEO partner
12. SEO within the (on line) marketing mix

The book is available under ISBN number 9789059403680 and consists of 224 pages. We’re very proud of it and we’ll keep you posted with info about the English version.