Lead Generation
In online marketing there are roughly two kinds of conversion. The first are the hard conversions. These lead to a direct sale. The second are the soft conversions; conversions which do not lead to a direct sale, but can lead to a possible sale in the future. These are called leads. Think of a subscription to a newsletter, filling in a form or making an information request as examples of leads.
To maximize your profits it is recommended to pay attention to soft conversions as well as the number of sales. Onetomarket helps you with determining your soft conversion possibilities and to maximize the profitability of these leads.
Lead generation through different channels
Generating online sales in industries such as travel, insurance and loans is time consuming because decision making processes can take a long time. What’s more important is to turn your suspect into a prospect by letting the user fill in a form or making an information request. To generate valuable leads there are tons of channels you can chose from. At Onetomarket we believe these channels can complement each other well when using the right mix. Depending on the type of market you are in, you can use various online channels such as RSS, Email marketing, organic search and PPC to generate more leads and increase your sales.
<3>Optimize and Analyze
Of course you want to know what a lead is worth in terms of money. The advantage of generating leads online is that it is fully measurable. Want to know in seconds the cost per lead and what a lead may cost? Your return on investment is completely accountable.
Key Takeaways
- Leads are an important element of generating sales
- There are plenty of online channels to generate leads
- It is possible to measure the cost and ROI of your leads
So, how can we help you?
As we can see lead generation is a great way to turn visitors into prospects. Also want to generate more leads and want to know which channels work? Take advantage of our experience. Contact us now and talk with our experts!














