Web Analytics
Capture your performance
Internet marketing without objectives is a feel good exercise during which no one can fail. Failure or success cannot be defined without setting objectives. Web analytics provides the means to measure that success. Your strategy and business model determine your site's goals. Goals are in fact nothing more than the tasks you would like your website visitors to complete. Those goals can be influenced by Key Performance Indicators, like for example conversion rate. We'll help you determine those goals and their respective KPIs.
KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line.
Web analytics provides the means to measure, analyze and optimize these metrics.
This process is very important, because KPIs are the absolutely essential metrics your web analytics tool should be able to report. Determining them is a great help when it comes to choosing a vendor. Once the tool is chosen, the next step is a correct implementation to ensure quality data and correct tagging of all the pages and campaigns. At Onetomarket, we work with different tools every day. We can help you both with the choice and implementation.
Key Performance Indicators guide your use of your analytics tool where you can start segmenting the data by campaigns, content and visitors. How do people from PPC campaigns behave on the site versus Organic visitors? Where do people break off their purchase process? Which channel is best to achieve a particular KPI and goal?
Find out which campaigns really contribute to the performance of your online marketing strategy. How effective are they? What works, and what doesn’t? Web analytics is not about measuring traffic, but about generating true value by measuring KPIs and optimizing for business objectives.
Key Takeaways
- KPIs give you an indication of your progress.
- Web analytics provides the means to measure, analyze and optimize metrics.
- Find out which campaigns really contribute to the performance of your online marketing strategy.
So, how can we help you?
Maybe this sounds familiar to you, but if it does not – you are not alone! According to recent research by E-consultancy and Lynchpin “less than 18% of organizations have an internal strategy that ties data collection and analysis to business objectives.” Do you need to get Analytics on the right track, or are you just getting started and do you want to avoid all the pitfalls? We can help you! We do vendor selection, goals and KPI formulation, implementation, training and conversion optimization.
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