Brand & Engage
Why is Coca Cola such a great brand and why isn't your local cola supplier? Coca Cola spends millions of dollars to get their name out there and in the face of their target audience. Their goal is to have a constant reminder of the brand related to a product, image, color, font, but also a search term, game or activity. In marketing terms , create a bigger brand equity. This is where branding comes in.
Onetomarket knows from experience how to improve your marketing efforts online through all the various channels. We also know there’s a big change going on in the world. Shift happens. This implies that the old way of only sending information is over and you also need to start communicating. Engage with your audience. From push to pull, from sending to communicating (or receiving). Branding and Engagement have the same goal but a completely different approach. The goal is to get to the top of the mind of people. We know how to help you with that.
The old world
The time of CPM based campaigns is slowly passing by. Online advertising is ready to make the next big step. The switch from CPM to CPC campaigns is already starting to happen and more and more campaigns are based on a performance based deals. Think of models like CPC, CPL, CPA. This is where affiliate marketing comes in. Affiliates can be great advocates of your product and there willingness to sell you products is based on the revenue they are able to make with it. Based on CPM models niches aren’t that interesting for affiliates, but since the turnover isn’t based on page views anymore the quality comes up.
Brand Engagement
Why is this engagement important? The Internet is an active community, and not only active, but also interactive. People can be advocates of you brand if you let them, people are you street sales team. Everyone is a publisher and everywhere there is publishing. Word of Mouth is so fast through the interactive channels that are available nowadays that you can hardly can keep up. One way (and the first step) is to start monitoring what people say about you and your brand. This is what we like to call online reputation management. Also keep the following in mind:
“Lofty words cannot construct an alliance or maintain it; only concrete deeds do that.” John F. Kennedy
What do we mean by this quote? Well, that’s the easy part. The best Word of Mouth comes from what you do, not with what you say. You can engage your customers, and audience by doing what you’ve promised.
There are several services we provide for our customers with branding and engaging mind.
Key list of takeaways
- Start listening
- Join the conversation
- Be open
- Talk with brand advocates, ambassadors and idols
- Use online advertising wisely at the right place
- And if you need help, feel free to contact us
