The publishing world is changing

Publishers moving from an offline environment to the online world usually have a hard time adjusting. Offline publishing has a certain rhythm to it: you gather news or information, you fact-check it, you edit it, and when “it’s time”, which can be daily, weekly or monthly, you publish. Revising something that has been published is only possible when for whatever reason you do a second printing.

Online, people expect you to come with news as fast as you can, and update when you’ve fact checked or came up with new details. Besides changed expectations, you also have a lot more competition. Plus, through RSS readers and portals, people can get information from a lot more websites than just yours. As a result, there’s more advertising space available online than offline – which causes prices to drop.

This means that publishers have to find additional streams of revenue. Product placement, affiliate marketing and new ingenious ways of advertising can help you. So can derivative products, events and plenty of other alternatives out there. Onetomarket will help you find the monetization methods that fit your publication.

Key Takeaways

• Publishing online has become very easy
• Publishers need new business models, suited to the online environment
• In an online environment people expect you to come with news as fast as you can

So, how can we help you?

Onetomarket can help you determine which ways of generating revenue are applicable to your publication. We’ll help you to define the appropriate monetization strategy for your company.

Get in touch now and one of our experts will help you make sure you’re company can make the transition from offline to online .