This increases the need to have knowledge of your (potential) customers, and use that knowledge to interact via email and SMS which fits their needs. Use surveys and forms to know more about your relations and use the gathered information again to inform them better.

When it comes to E-Mail marketing the first thing you have to consider is how to make your information interesting for your relations. Today there is enough push mail and spam which doesn’t help the medium. If your e-mail campaign is interesting for your customers, they will appreciate your newsletter, which will translate positively to your brand. Besides retention and cross selling you can service your target groups with e-mail and SMS.

Case Study

Europe’s largest Airport has thousands of visitors a day. Visitors that are very interesting for the airport shops, taxi companies and the parking facilities for example. The people who fly from the airport receive an e-mail short before they leave with interesting information, based on age, sex, destination and location. The e-mail could be about parking, taxi fairs, a discount in the airport shops, weather conditions at the destination and much, much more. Furthermore, people can also receive automated SMS messages about their flights. The information needed for these SMS and e-mails comes from different databases from the airport.

This is an example of combining cross selling with service elements. The database expands because people are willing to give information to get better information. For instance, they leave their mobile number to receive an SMS and they will send the newsletter to co-travellers to be sure that they are also aware of the possibilities at the airport.

E-mail marketing by Onetomarket

Onetomarket provides the best tool, Mailtomarket, combined with many years of experience to create successful e-mail marketing campaigns. Together with you we improve your customer database and link it to the best proven e-mail tool which we call Mailtomarket. Exactly what you need to be able to send dynamic content to your target audience. We can build forms, create newsletter templates, setup integrated online surveys and of course measure the results. From double opt-in to conversion, we make sure that you have the tools and the processes to be successful.

Key takeaways

• Email marketing works best when the message is relevant
• Email marketing offers opportunities for cross- and upselling
• Email marketing helps to improve customer retention

So, how can we help you?

We can help you improve the quality of both the content of your e-mail marketing campaigns as well as your databases. We provide a system for email campaign delivery, as well as the tools to measure the success rate of your campaign.

Get in touch now and get a free online demo by one of our consultants. Or sign up for our monthly newsletter and see us practice what we preach!