Search
Consumers telling you what they need
The world is changing. People no longer pick up products just because you've pushed a massive marketing campaign in their face. No longer can you create a "brand message" and just send it. People are searching for your products with the words they choose, and they are only slightly affected by your brand messages. The essence of search marketing? Whether you call it "the vacation of a lifetime" or "inspirational holidays on the beach", your customers will still search for "holiday Spain".
Search marketing requires another way of thinking
It forces you to think about how consumers might be searching for you. Maybe you have a very specific audience in the US, and that specific audience uses the term “vacation Spain” more than they do “holiday Spain”. Or you provide SEO services like we do, and you have to choose whether to aim your site at the UK, and spell search engine optimisation, or at “the rest of the world” and spell it search engine optimization.
Search Marketing consists of two different areas of expertise. While both rely on people searching and keyword research is the basis, they could hardly be any more different in al lot of aspects. Search Engine Advertising, also known as Paid Search, is the process of buying ads on the paid side of search engines. Search Engine Optimization however, is the process of optimizing sites both in content and technique, and acquiring more links to these sites to make sure they rank higher in the organic results. Both can yield a very high ROI and are amongst the most well received forms of marketing with consumers.
Key Takeaways
- Search marketing is a new form of marketing, requiring you to think of how consumers search for you
- Paid Search is the process of buying ads on the paid side of search engines
- Search Engine Optimization is the process of optimizing sites in content and technique, and acquiring links for these sites to rank higher in organic search
So, how can we help you?
Onetomarket can manage your Paid Search campaigns and can advise you on organic Search Optimization. Get in touch now!
