Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

• Complete control of your budget
• Everything can be measured
• High ROI
• Google Adwords campaigns can be implemented quickly

How Google Adwords works

In a nutshell the system works like this: keywords that are relevant to your business are logically organized by theme in different groups. These groups are called ad groups. Several ad groups together form a campaign. Every group of keywords triggers a text based ad in Google. If somebody clicks on the ad, the visitor is directed to your website. On your website the visitor has to be stimulated to perform the desired action like buying a product (sale) or leaving contact details (lead).

By combining the right keywords, ad copy and landing pages you only advertise on keywords that contribute to your company’s goals. The result is a high return on investment.

The number 1 position myth

Many advertisers want to be on the highest possible position, assuming that this position leads to the most number of conversions. In most cases, this is not true. The position of your ad is irrelevant. What really matters, is that your campaign is optimized for ROI. This is achieved by balancing your bid strategy and the Quality Score.

The position of your advertisement in the search engine depends on how much you are willing to bid for a certain keyword. But the price isn’t the only criteria. The other important factor is the Quality Score. The Quality Score is based on factors such as the history of the campaign, the click through rate (CTR) and landing pages. If your campaign has a high Quality Score, you pay less for a higher position.

Meet our Search Engine Advertising team

At Onetomarket all SEA consultants are Google Certified Professionals. This means that they have taken an exam that qualifies them to manage and optimize search engine advertisement campaigns with Google.

Onetomarket has over 7 years experience with search engine advertisement campaigns for both large and small companies, national and international.

Key Takeaways

• Google Adwords is a great way to advertise
• Google Adwords can be implemented fast, is effective and it’s measurable
• Your campaign has to be managed professionally in order to get the desired results and a high ROI

So, how can we help you?

We’ve worked with Google Adwords for years and know what works. Get in touch with one of our experienced consultants and we’ll help you get started with Google AdWords!

Please give us a call or subscribe to our newsletter for further information about Google Adwords.