Pay per click campaigns help to get your ad shown on search engines like Google and Yahoo. In order to get the best possible results it’s important to have the right strategy. An important part of this strategy is the pay per click management – the part that comes after your campaign has been set up and has gone live.

Common indicators to optimize a SEA campaign are Cost Per Action, Cost Per Click and Return On Investment. Correct monitoring, testing and optimization is needed to gain maximum results for these indicators.

The monitoring part comprises of the correct use of budgets, signalling and reacting towards trends in CPC, clicks and conversions and to monitor the competition. After monitoring comes the part of optimization, this can either be done after an analysis by hand, but especially for large volumes it becomes interesting to use bid-management tools. Onetomarket uses exclusive tools on this matter in the form of Admax.

Pay Per Click Management also encloses the field of testing, which is part of the three golden T’s in online marketing, known as Testing, Testing and Testing. Search Engine Advertising accounts need constant improvement by creating and testing new campaigns, ad copy and keywords. Testing is imperative and an important part of an optimal SEA account.

Key Takeaways

• The most important part of a paid search campaigns happens after the campaign has gone live
• In order to get the best results you’ll need a PPC management strategy
• Testing, testing & testing!

So, what can we do for you?

We help companies determine the right strategy for their paid search campaign. Our consultants have years of experience in getting the best possible results from paid search campaigns and they will be helping you to improve your results, too!