Link bait is content on a site that is specifically written to attract the attention of webmasters, bloggers, journalists and other people who have the capability to link to your site. In order for link bait to be successful you need to make your quality content available to the people that have the power to link. Link bait overlaps with viral marketing, in fact it is a combination of viral marketing and popular new trends focused on the target audience with the goal to collect links. An offline example of link bait is the publicity support.

A link bait strategy can help you boost your link popularity as you will collect links in an organic and natural way because the links are given voluntarily by the web masters.

Possibilities for link bait that adds value to your website and make it easier to collect organic links could be:

• Good editorial content and articles with information for potential clients
• Tools which are relevant and helpful to your target audience
• Instructional articles
• Top 10/50/100 lists, people love lists!

By a continuous renewal of relevant content/topic related articles, informative and editorial information on your site you can acquire links in a natural way.

Key takeaways

• Link bait can help you attract more links to your website
• Link bait is an organic, natural way of attracting links
• Link bait, if done well, can provide a viral spin off

So, what can we do for you?

Based on the above and some detailed information of your sector and the business you are in we can give you some creative examples of link bait. You will get thorough advise for the improvement and maintenance of how you can boost your link building campaign with link bait. We can also advice you with technical issues and help canalise the link bait spin off. This will ensure your website will receive maximum benefit of the link bait.