The traffic you get from portals comes from two sources: the portals themselves and the inclusion of news results in the “normal” search results. There’s always a spike of searches for people, companies or things in the news. Search engines try to be as relevant to the user as possible by presenting them with results from their news search portals.

Search engine’s news portals select the sites they include with a very old-fashioned method: a manual review of your site after you have submitted your site for inclusion. They can have very specific demands about your site’s content, quality and technical structure. We can help you to meet those demands.

Once you’re included in these news search engines, it’s possible to optimize the way these news search engines index your site. By handling images and URL’s right, and delivering your news in exactly the right format for these search engines, you can easily gain more traffic from them.

Key Takeaways

• Search engines aggregate news
• Being included in these news portals can drive massive amounts of traffic to your site
• It’s possible to optimize your site to score better in these news search engines

So, how can we help you?

We can help you get included in these portals, and we can help you optimize your site to perform better in these news search portals / engines. Get in touch with one of our experts now!