Blog Search
Tracking the buzz
There's a lot of conversations taking place on the internet. It's happening so fast, that even the search engines with their lightning fast indexing of the web can't always follow it fast enough using their "traditional" indexing methods. Someone might blog about a certain topic, and within hours, maybe even minutes, another blog might react to that blog post with yet another blog post. Blog search is the only way for search engines to track this conversation, and the only way for you to see where the conversation is happening.
In “normal” search, search engines follow links to discover new pages. For blogs however, they’ve found another way of finding new content. Almost all blog software has the ability to “ping” blog search engines and blog aggregators. These search engines and aggregators will then immediately (usually within a few minutes) spider the new post and include it in their index.
Because of this way of indexing, blog search engines tend to be very up to date. They are also very biased towards news and blog sites. This is the reason for normal search engines to include search results from these blog search engines into their “normal” listings (f.i. Google incorporating Blog Search results into it’s “normal” Google results).
You can use this in two ways: to gain traffic to your blog(s) and/or news site(s), and to monitor the topics discussed within the blogosphere. Most blog search engines allow you to create an RSS feed of a certain result, so you could create a feed for all blog posts with your company’s name in it that were posted in the last 24 hours.
Key Takeaways
- People are talking on blogs
- Search engines use special blog search engines to track this conversation
- This is a way to generate traffic, and a way to track the buzz
So, how can we help you?
We can help you to get your site indexed by blog search engines and thus generate traffic, and we can help you set up simple tracking tools to track the buzz around your company and your brands. Our experts can help you set up a strategy tailor made for your website. Get in touch now!
