Create loyal visitors
Every marketer knows that attracting new customers implies more costs and efforts then when an existing customer converts again. This customer is already familiar with your brand and a purchase has already been realized. A good customer experience is of course crucial. To get even more out of these existing customers, it is important to remain in focus. The correct use of social media can be a very powerful medium. Visibility through corporate Facebook pages, communication through blogs and interaction with the consumer through Twitter can be powerful tools to realize more loyal visitors.

Reach your target group
Besides the power of social media to draw the consumer into your brand, reaching consumers through social media is also an important factor. Where consumers only get in contact with your website a few times a year, social media daily reaches these consumers with their messages. Also, the search engines are increasingly dominated by social networks. Real-time results of Twitter in Google, Facebook links with Bing and Youtube results within Google are some examples.

Social Media takes an increasingly dominant target group. Before you will invest, you need to ask yourself some questions. What is my target group, where are they located and how do I want to reach them?

Social Media step-by-step
Onetomarket can provide the correct way to succeed with social media in order to reach more consumers, to interact and eventually shape into loyal costumers. Achieve success with social media goes, in the philosophy of Onetomarket, through a number of steps.

Social Media Corporate presentation: Persons responsible for communication and online within the organization and the experts of Onetomarket are brought together. The dialogue will be tackled from desired corporate communication and the target group to discover what the opportunities and possibilities are of social media in this. After the presentation a clear picture is created of the possibilities that social media can offer your organization.

Analysis: Where is your target group located? Which social media channels fit best with the target group and what are the current social media activities of your competitors?

Targets: To successfully deal with social media, targets are important. However, these can both be qualitative and quantitative, depending on your target group, your wants and your targets, these will be different.

Strategy: Based on the earlier made analysis and targets, a strategy must be developed to reach the desired goals. Which channels will be assigned and how to address this.

Realization: The strategy will be implemented. Onetomarket can take charge of the implementation and can give advise how to set up.

Monitoring & Analysis: Using the predetermined targets quantitative & qualitative reports are compiled. With this the progress is followed and the reports are used as a guide for further adjustments and follow-up actions.

Want to know more about how Onetomarket can help you in Social Media? Please contact us.