It took a while, but it’s finally there: Our new and improved website. Based on WordPress and completely revamped. Together with that a fresh structure, new content and, in our minds, a better way to conversate with our customers and prospects.
With better integration of our blog and knowledge base you’re now able to keep track [...]

In this article I will explain you as a webmaster or marketer how you could prevent these messages on the basis of a simple roadmap.

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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Why online communities?
“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”
Cluetrain Manifesto
But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the internet which bring [...]

In the on line world, PR is even more important than it is in the off line world. The Internet has made a lot of things more transparent. Where in the off line world yesterdays paper is just used to wrap up the fish, on the Internet powerful messages last for ever and get stronger [...]

Link bait is content on a site that is specifically written to attract the attention of webmasters, bloggers, journalists and other people who have the capability to link to your site. In order for link bait to be successful you need to make your quality content available to the people that have the power to [...]

In “normal” search, search engines follow links to discover new pages. For blogs however, they’ve found another way of finding new content. Almost all blog software has the ability to “ping” blog search engines and blog aggregators. These search engines and aggregators will then immediately (usually within a few minutes) spider the new post and [...]

The distance between your business and your clients can be huge
Your clients might think you are a big corporation (which you probably are), living in your ivory tower. Starting a blog gives your company a face. A corporate blog is a good way to get in touch with your clients and communicate with them. You’ll [...]

Metaphorically, every new customer is like a new seed you planted. It might have taken some effort and investment, but you know that after time, you can harvest the fruit of your labor many times. This is where your company starts to see the benefit. So far, nice story. But guess what:
“Customers can walk away [...]