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In “normal” search, search engines follow links to discover new pages. For blogs however, they’ve found another way of finding new content. Almost all blog software has the ability to “ping” blog search engines and blog aggregators. These search engines and aggregators will then immediately (usually within a few minutes) spider the new post and [...]

The distance between your business and your clients can be huge
Your clients might think you are a big corporation (which you probably are), living in your ivory tower. Starting a blog gives your company a face. A corporate blog is a good way to get in touch with your clients and communicate with them. You’ll [...]

Metaphorically, every new customer is like a new seed you planted. It might have taken some effort and investment, but you know that after time, you can harvest the fruit of your labor many times. This is where your company starts to see the benefit. So far, nice story. But guess what:
“Customers can walk away [...]