Search Engines’ APIs
When it comes to search engine advertising, there are several processes which can be automated. Most common tasks which lend themselves to atomization are bid management, reporting and automatic generation and management of campaigns based on XML feeds. For automating these tasks both existing and custom build tools can be used. These tools [...]

Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

Complete control of your [...]