With A/B-testing you randomly show users one of the two landing pages with various combinations of website elements. With conversion optimization tools like Google’s Website Optimizer we measure and compare the conversion rates of each landing page. Of course, when one of the two landing page converts statistically better, the best converting landing page will be shown in all cases.

Multivariate testing

Multivariate testing is a variant of A/B-testing. Instead of comparing the performance of two website components or landing pages you define more than two variables, which make it possible to test unlimited combinations. Multivariate-testing gives you information about how things like layout, font-type, buttons, copy and visual images can influence your sales success. All of the bigger webshops like Amazon are constantly testing new website elements and looking in what extent these increase their conversion rate. Multivariate testing gives insight into which elements contribute how much in terms of engagement. Engagement is one of the pillars of making sales online and can be achieved through gaining trust from the visitors.

Key Takeaways

• Conversion optimization can Increase the revenue per visitor
• Measuring which combinations are leading to high engagement help you to increase profits
• You can optimize your ROI with either A/B-testing or multivariate testing

So, how can we help you?

As pointed out above sales generation is the backbone of your website. Meet our experts about boosting your online sales. Don’t rely on your common sense of what works and what doesn’t. Why use common sense when you have the data to prove what works? With A/B-testing and multivariate testing we can measure the level of engagement and maximize conversion rate.

Conversion Optimization is a post from: Onetomarket

No related posts.