So, what’s a social network?
It’s a place online where people can create a profile, connect with friends or peers and share. Why? Because people have an inherent need to connect with other human beings. The Internet, and social networks in particular, has made this process a whole lot easier.
There are social networks to connect with [...]

Why online communities?
“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”
Cluetrain Manifesto
But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the internet which bring [...]

How to optimize your site for social media?
Generally there are five rules when applying Social Media Optimization:

Increase your linkability
Make tagging and bookmarking easy
Reward inbound links
Help your content travel
Encourage the mashup

To urge your visitors to share or to write about your service or website you have to offer the user options to share your content. This [...]

Onetomarket knows from experience how to improve your marketing efforts online through all the various channels. We also know there’s a big change going on in the world. Shift happens. This implies that the old way of only sending information is over and you also need to start communicating.  Engage with your audience. From push [...]