It’s a place online where people can create a profile, connect with friends or peers and share. Why? Because people have an inherent need to connect with other human beings. The Internet, and social networks in particular, has made this process a whole lot easier.

There are social networks to connect with friends (Facebook and Myspace) there are networks to connect with business relations (Linkedin and Xing) and there are even social networks for dog owners!

Social networks usually revolve around a common interest or a pre existing relationship. This offers various opportunities for companies and brands.

Here are some of the ways how you can benefit from working with social networks:

• Reputation Management – you can monitor the online conversation about your brand
• Engagement – Active users of social networks are heavily engaged, by offering value to the community this engagement can be translated back to your company or brand
• Branding – Creating a positive presence in the online social networking sphere can do wonders for your brand and reputation. Just ask Dell!
• Traffic – Social networks can be leveraged to generate more traffic to your corporate website and/or any of your other online entities
• SEO – an involved company is more likely to get linked to, which will improve rankings

It is important to realize a social networking environment is highly personal and therefore less likely to accept advertising and other marketing messages. In order to best serve your company, but also your target audience, it is imperative to create an understanding of the environment in which you are going to participate. A banner advertisement will be ignored and gaming the system will be punished.

It is key to be honest and transparent about your interaction within social networks. Not doing so can result in user backlash and can have disastrous effects for your company.

Key Takeaways

• Social networks are the talk of the town
• Social networks offer various opportunities for companies and brands
• It is key to be honest and transparent about your interaction within social networks

So, how can we help you?

Are you interested in getting involved in social networks with your company or brand? Get in touch with one of the experts at Onetomarket and we will help you realise a strategy which will benefit both your company and the people using social networks.

Social Networks is a post from: Onetomarket

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“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”

Cluetrain Manifesto

But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the internet which bring together groups of people who share a common interest. Or it can be an enhancement of an already existing (offline) community.

A blog is a type of community. There are more than 184 million blogs worldwide. Research has indicated that 34,1% of these bloggers write about their experiences with products and brands. Odds are they are writing about you too!

Last.fm lets people with a passion for music get together and share that passion, LinkedIn helps people utilise their professional network and Facebook helps you stay in touch with your friends.

So why is this important? Because, chances are, these people are talking about you! And there is nothing you can do about it.

Well, that’s not completely true. Understanding these communities and its inhabitants can set you on your way to achieve value from this phenomenon. Demanding a negative comment gets taken down will do nothing for your company. Listening to the feedback and getting involved with the conversation can do a lot of good for your brand, though.

Here are some of the reasons how you can benefit from working with online communities:

• Reputation Management – you can monitor the online conversation about your brand
• SEO – an involved company is more likely to get linked to, which will improve rankings
• Engagement – Active users of online communities are heavily engaged, by offering value to the community this engagement can be translated back to your company

Key Takeaways

• Online communities are becoming more and more important to the marketeer
• Why? Because they are important to your customer
• Chances are, these people are talking about you! And there is nothing you can do about it

So, what can we do for you?

Onetomarket has a great understanding of online communities and how to incorporate connecting with them into your online strategy. We have first hand experience in working with communities and can help you maximize your online presence.

Are you interested to find out more? Get in touch now!

Online Communities is a post from: Onetomarket

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Generally there are five rules when applying Social Media Optimization:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup

To urge your visitors to share or to write about your service or website you have to offer the user options to share your content. This could be done by adding social media buttons. Through these buttons people can directly add your item to their favourite website. Sounds easy right?

Naturally, the next question we can ask is: why would anybody share or write about your product or service? This is the most important factor to get picked up by the social media community. To be remarkable you must have quality content that could trigger people to share it with their friends. Onetomarket knows what works and helps you optimize your content to gain exposure through social media.

Engagement through social media

Besides the effect on your rankings and the direct traffic you can expect if you succeed, there is another factor which is important. When visitors are given an opportunity to easily share items on your website, people will be more engaged with your brand.

Key Takeaways

• Social media keeps on growing and is becoming more and more important
• It is profitable to optimize your site for social media websites
• Through social media, people can be more engaged with your brand

So, how can we help you?

As pointed out above Social Media Optimization can be a great way to let users spread the word about your service, product or website. However, you have to respect some rules to be successful. Together with our experts we can analyse your website and create new opportunities by conducting Social Media Optimization. We can help you by optimizing your website and content for social media.

Social Media Optimization is a post from: Onetomarket

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The old world

The time of CPM based campaigns is slowly passing by. Online advertising is ready to make the next big step. The switch from CPM to CPC campaigns is already starting to happen and more and more campaigns are based on a performance based deals. Think of models like CPC, CPL, CPA. This is where affiliate marketing comes in. Affiliates can be great advocates of your product and there willingness to sell you products is based on the revenue they are able to make with it. Based on CPM models niches aren’t that interesting for affiliates, but since the turnover isn’t based on page views anymore the quality comes up.

Brand Engagement

Why is this engagement important? The Internet is an active community, and not only active, but also interactive. People can be advocates of you brand if you let them, people are you street sales team. Everyone is a publisher and everywhere there is publishing. Word of Mouth is so fast through the interactive channels that are available nowadays that you can hardly can keep up. One way (and the first step) is to start monitoring what people say about you and your brand. This is what we like to call online reputation management. Also keep the following in mind:

“Lofty words cannot construct an alliance or maintain it; only concrete deeds do that.” John F. Kennedy

What do we mean by this quote? Well, that’s the easy part. The best Word of Mouth comes from what you do, not with what you say. You can engage your customers, and audience by doing what you’ve promised.

There are several services we provide for our customers with branding and engaging mind.

Key list of takeaways

• Start listening
• Join the conversation
• Be open
• Talk with brand advocates, ambassadors and idols
• Use online advertising wisely at the right place
• And if you need help, feel free to contact us

Brand & Engage is a post from: Onetomarket

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