a Web site must be improved continuously! But what if you want to get rid of the old pages without being concerned about people who stream old links to the old pages and then land on a ‘404 not found ‘error?

KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line.
Web analytics provides the means to measure, analyze and optimize these metrics.
This process is very important, because KPIs are the [...]

A/B Testing
With A/B-testing you randomly show users one of the two landing pages with various combinations of website elements. With conversion optimization tools like Google’s Website Optimizer we measure and compare the conversion rates of each landing page. Of course, when one of the two landing page converts statistically better, the best converting landing page [...]

Internet marketing is the way you can boost your revenues and turn-over. There are several reasons why you should engage in channels through the internet. One of the most valued factors in internet marketing is the performance-based idea behind it. You can control the costs and decide which commission or maximum CPA you are able [...]