Each website is – to a greater or lesser extent – updated, changed and there are even entire pages or domains removed.
Now that your website has been renovated completely. The file names are changed (for example index.html to index.php), etc.
Of course this is fantastic: a Web site must be improved continuously! But what if you want to get rid of the old pages without being concerned about people who stream old links to the old pages and then land on a ‘404 not found ‘error? That’s not all, search engines like Google and Yahoo and MSN may have the old urls in their index and send visitors to the now deleted pages …

The 301 redirect

The best way to redirect those pages is to redirect with the so-called ‘301 ‘. What does this 301 redirect do, The redirect automatically forwards to a new page when it is called. This makes the 301 redirect the best, not only because it automatically forwards (which the ‘302 redirect also does), but it also does it safely, without that you have to fear for penalties from the search engines.
Specifically spoken the 301 redirect tells the browser or search engine that the page is moved and sends the client (browser or search engine) automatically to the new address. It tells them, in spoken word: ‘Hey, this page was moved here and this is the new address! “.
For you as the reader, the technique will be far more important, so we go further with the technique now.

There are several ways to use a 301 redirect: PHP, ASP, ASP.NET, JSP (JAVA), IIS, ColdFusion, CGI/PERL and finally with Htaccess. The most powerful technique is to use the so-called Apache mod_rewrite module in httpd.conf or .htaccess.

Redirect with HTML or Javascript

You want to know how you can use HTML or Javascript to redirect?! Very simple: Don’t!
In the past, the so-called “meta-tag refresh redirection method is often abused with the aim to spamming. The result is that the use of it is penalized by the search engines. So don’t use it.

301 redirect with .htaccess

The big advantage of using .htaccess is the fact that redirects can be regulated on a meta-level. Unlike with the mentioned programming languages .htaccess can redirect an entire directory.
It works as follows:
1. Create a file named “.htaccess” (note the dot in the beginning!) and place it in the root of the website;
2. Open the .htaccess file in a code-editor and add the following lines to the .htaccess file:
Redirect 301 /old/old.html http://www.yoursite.com/new.html
Please note: the first part of the statement concerns the path of the old files FROM the top level of the site (So without the ‘http://www’). Also note that there is a space between these elements:
redirect 301 (The instruction that the page has been moved permanently)
/old/old.html (The old relative path en name)
http://www.you.com/new.html (new complete path and name)
Also notice that it is not required for pages to redirect to a new domain name. This can be done within a domain too!

301 redirect with Mod_Rewrite

There is much more possible within the world of redirecting with mod_rewrite, a module of the Apache Web server.
This is an incredibly powerful module where regular expressions are used, for example, to flare dynamically redirects. I show an useful example below.
When someone links to your site, they don’t always exactly use the way you prefer.
If someone links to http://www.yoursite.com and someone else links to http://yoursite.com, then Google will use a separate page rank for each url.

Yes, that’s clumsy, but it’s a fact. You can customize it with the code below.
Incidentally, those who use sitemaps in Google webmaster central, can indicate under the “preferred domain” submenu, whether they prefer Google to index the www-variant or the www-free version of their Web site.
RewriteEngine On
rewritecond %{http_host} ^yoursite.com
rewriteRule ^(.*) http://www.yoursite.com/$1 [R=301,L]

301 redirect with IIS

1. Use the right mouse button in the Internet Services Manager to choose which folder should be redirected;
2. select the radio button that says “a redirection to a URL ‘;
3. fill in the page where to will be directed;
4. Check “The exact URL entered above” and “A permanent redirection for this resource”;
5. Click on ‘Apply’.

301 redirect with Cold Fusion

For most server-side scripting and programming languages is the use of 301-redirect quite simple.

In Cold Fusion it works as follows:

301 redirect with PHP

Use the following code:
<?php
header( "Status: 301 Moved Permanently" );
header( "Location: http://www.yoursite.com/" );
exit(0); // this is optional, but is recommended. This will help prevent unnecessary output?>
ps: The Microsoft IIS server crashes if you use the following (more common) used line:
header( "HTTP/1.1 301 Moved Permanently" ); ?>


301 redirect with ASP

Use the following code:
< %@ Language=VBScript %>
< %
Response.Status="301 Moved Permanently"
Response.AddHeader "Location", "http://www.yoursite.com /"
%>


301 redirect with ASP.NET

Use the following code:
>

301 redirect with JSP / JAVA

Use the following code:
< %
response.setStatus(301);
response.setHeader( "Location", "http://www.yoursite.com /" );
response.setHeader( "Connection", "close" );
%>
301 redirect with CGI / PERL
Use the following code:
$q = new CGI;
print $q->redirect(" http://www.yoursite.com / ");
301 redirect with Ruby / Ruby on Rails
Use the following code:
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.yoursite.com/"
end

Disclaimer: we have used these techniques in practice and found out that the operation is quit satisfying. But there are 567897653 ways in which it can go wrong. Therefore the use of these techniques is at your own risk!

301 Redirects: an overview is a post from: Onetomarket

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Web analytics provides the means to measure, analyze and optimize these metrics.

This process is very important, because KPIs are the absolutely essential metrics your web analytics tool should be able to report. Determining them is a great help when it comes to choosing a vendor. Once the tool is chosen, the next step is a correct implementation to ensure quality data and correct tagging of all the pages and campaigns. At Onetomarket, we work with different tools every day. We can help you both with the choice and implementation.

Key Performance Indicators guide your use of your analytics tool where you can start segmenting the data by campaigns, content and visitors. How do people from PPC campaigns behave on the site versus Organic visitors? Where do people break off their purchase process? Which channel is best to achieve a particular KPI and goal?

Find out which campaigns really contribute to the performance of your online marketing strategy. How effective are they? What works, and what doesn’t? Web analytics is not about measuring traffic, but about generating true value by measuring KPIs and optimizing for business objectives.

Key Takeaways

• KPIs give you an indication of your progress.
• Web analytics provides the means to measure, analyze and optimize metrics.
• Find out which campaigns really contribute to the performance of your online marketing strategy.

So, how can we help you?

Maybe this sounds familiar to you, but if it does not – you are not alone! According to recent research by E-consultancy and Lynchpin “less than 18% of organizations have an internal strategy that ties data collection and analysis to business objectives.” Do you need to get Analytics on the right track, or are you just getting started and do you want to avoid all the pitfalls? We can help you! We do vendor selection, goals and KPI formulation, implementation, training and conversion optimization.

To get more information about web analytics and our services fill out the form below, or sign up to our newsletter!

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With A/B-testing you randomly show users one of the two landing pages with various combinations of website elements. With conversion optimization tools like Google’s Website Optimizer we measure and compare the conversion rates of each landing page. Of course, when one of the two landing page converts statistically better, the best converting landing page will be shown in all cases.

Multivariate testing

Multivariate testing is a variant of A/B-testing. Instead of comparing the performance of two website components or landing pages you define more than two variables, which make it possible to test unlimited combinations. Multivariate-testing gives you information about how things like layout, font-type, buttons, copy and visual images can influence your sales success. All of the bigger webshops like Amazon are constantly testing new website elements and looking in what extent these increase their conversion rate. Multivariate testing gives insight into which elements contribute how much in terms of engagement. Engagement is one of the pillars of making sales online and can be achieved through gaining trust from the visitors.

Key Takeaways

• Conversion optimization can Increase the revenue per visitor
• Measuring which combinations are leading to high engagement help you to increase profits
• You can optimize your ROI with either A/B-testing or multivariate testing

So, how can we help you?

As pointed out above sales generation is the backbone of your website. Meet our experts about boosting your online sales. Don’t rely on your common sense of what works and what doesn’t. Why use common sense when you have the data to prove what works? With A/B-testing and multivariate testing we can measure the level of engagement and maximize conversion rate.

Conversion Optimization is a post from: Onetomarket

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Internet marketing strategies

OK, I am convinced that internet marketing can grow my business further. I am ready to make some budget free for online marketing, but:

• Where should I start and which strategies can I use?
• What is the best combination of channels to use?
• I have a domain name, web hosting, and a great web site design but where are my sales?

There are several ways to get in contact with your potential customers. You either can use a push or pull strategy to promote websites. The main advantage of internet is that you easily can use pull-strategies. With services like paid search and organic search – which fall under search engine marketing – you can promote your services or products when people need them or are looking for it. Be at the right time at the right spot with your advertisement! That is what search engine marketing is about.

Eventually your can make use of push strategies. This is where services like affiliate marketing and online advertising comes in. Build your brand online with banners.

Affiliate marketing

Affiliate marketing can help you getting more conversions. You decide which amount of money you are willing to pay for a conversion. Other websites function like henchmen (the affiliates) and are bringing you sales and conversions in return of a reward in the form of a commission.

Search Engine Optimization

Search engine submission is passé. Nowadays a search engine has an advanced algorithm to determine the most relevant search results for a query. Search engine optimization – also called SEO – can bring you lots of relatively cheap and high converting traffic via organic results. Getting traffic from search engines is one of the most profitable ways to promote your ecommerce website.

Pay-per-click with Paid Search

PPC or pay-per-click is one of the ways to advertize within search engines like Google. Track which ads work and which don’t. The flexibility of PPC is enormous. Onetomarket has several years of experience in managing advanced search engine marketing campaigns.

Web Analytics

Analytics can be seen as website monitoring. Setting up web analytics includes thinking about your targets. Which metrics define your web site success? Through web analytics you can follow your targets and take action when needed.

Online Advertising

Want to build your brand online? Then online advertising is the way to go. Get your brand shown on CPM-basis by showing banners on the website you audience visits. Your branding campaign can contribute to your other online marketing campaigns.

Email Marketing

When it comes to retention and life time value, e-mail marketing can bring you lots of sales and leads. The strength of email marketing is still underestimated. The way Amazon uses email to up sell products is a nice example. With Mailtomarket—our own email marketing tool—we can rapidly set up personalized email marketing campaigns that meet your requirements.

Internet marketing advantages

• From all marketing channels, online has the highest ROI
• The majority of internet users use the internet to see products before they buy
• With search engine marketing you can be visible when the customer is looking for your product or service
• Easily target a specific audience against a acceptable amount of money
• Online shopping is still growing rapidly
• Send your (potential) customers messages on strategic times of the day with e-mail marketing to increase your sales.
• Continuously test different expressions at low cost to see what works best – unlike your direct mail in print.

Looking for an internet marketing consultant?

Onetomarket has a great diversity of internet marketing consultants. All specialized in there own field. Our online marketing experts can advise you on a strategic level. Onetomarket doesn’t rely on shortcuts in optimizing your website for search engines. We know what works and what not. With great pleasure we are working for great clients like Hewlett-Packard, KLM Royal Dutch Airlines, FC Barcelona, American Express and Schiphol Airport.

“Effective Search Engine Marketing is an sophisticated process. Onetomarket manages our campaigns successfully with a motivated team of experienced professionals.”
— Gerard Brom, American Express

How can we help you?

Internet marketing consultancy—If you know most of your customers are online but you don’t know how to engage them.
Conversion Optimization—If you want your conversion ratio in order to increase your profitability.
Search Engine Optimization—If you are a multinational and want to know how to deal with multiple websites in their own languages and how this can positively effect your brand visibility in search engines.
Search Engine Advertising—If you want to be visible for your potential customers when they are looking for you.
Link building—If you know links are important for search engine traffic but don’t know how to attract links to your website.
Search Engine Marketing—If you want to achieve the best-possible online results in your market.
Search Engine Advertising—If you want to target a niche for promoting your products in search engines with total control of your costs.
Affiliate Marketing—If you want to generate more leads through your website with affiliate marketing.
Web Analytics—If you want to monitor the metrics which define your e-business success.
Search Engine Optimization—If you want more organic traffic from search engines for your relevant and high-converting keywords

Get in contact with our experts!

Are your ready to boost your sales? Get in contact with one of our experts in internet marketing.

Internet Marketing is a post from: Onetomarket

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