To maximize your profits it is recommended to pay attention to soft conversions as well as the number of sales. Onetomarket helps you with determining your soft conversion possibilities and to maximize the profitability of these leads.

Lead generation through different channels

Generating online sales in industries such as travel, insurance and loans is time consuming because decision making processes can take a long time. What’s more important is to turn your suspect into a prospect by letting the user fill in a form or making an information request. To generate valuable leads there are tons of channels you can chose from. At Onetomarket we believe these channels can complement each other well when using the right mix. Depending on the type of market you are in, you can use various online channels such as RSS, Email marketing, organic search and PPC to generate more leads and increase your sales.

<3>Optimize and Analyze

Of course you want to know what a lead is worth in terms of money. The advantage of generating leads online is that it is fully measurable. Want to know in seconds the cost per lead and what a lead may cost? Your return on investment is completely accountable.

Key Takeaways

• Leads are an important element of generating sales
• There are plenty of online channels to generate leads
• It is possible to measure the cost and ROI of your leads

So, how can we help you?

As we can see lead generation is a great way to turn visitors into prospects. Also want to generate more leads and want to know which channels work? Take advantage of our experience. Contact us now and talk with our experts!

Lead Generation is a post from: Onetomarket

No related posts.

Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

• Complete control of your budget
• Everything can be measured
• High ROI
• Google Adwords campaigns can be implemented quickly

How Google Adwords works

In a nutshell the system works like this: keywords that are relevant to your business are logically organized by theme in different groups. These groups are called ad groups. Several ad groups together form a campaign. Every group of keywords triggers a text based ad in Google. If somebody clicks on the ad, the visitor is directed to your website. On your website the visitor has to be stimulated to perform the desired action like buying a product (sale) or leaving contact details (lead).

By combining the right keywords, ad copy and landing pages you only advertise on keywords that contribute to your company’s goals. The result is a high return on investment.

The number 1 position myth

Many advertisers want to be on the highest possible position, assuming that this position leads to the most number of conversions. In most cases, this is not true. The position of your ad is irrelevant. What really matters, is that your campaign is optimized for ROI. This is achieved by balancing your bid strategy and the Quality Score.

The position of your advertisement in the search engine depends on how much you are willing to bid for a certain keyword. But the price isn’t the only criteria. The other important factor is the Quality Score. The Quality Score is based on factors such as the history of the campaign, the click through rate (CTR) and landing pages. If your campaign has a high Quality Score, you pay less for a higher position.

Meet our Search Engine Advertising team

At Onetomarket all SEA consultants are Google Certified Professionals. This means that they have taken an exam that qualifies them to manage and optimize search engine advertisement campaigns with Google.

Onetomarket has over 7 years experience with search engine advertisement campaigns for both large and small companies, national and international.

Key Takeaways

• Google Adwords is a great way to advertise
• Google Adwords can be implemented fast, is effective and it’s measurable
• Your campaign has to be managed professionally in order to get the desired results and a high ROI

So, how can we help you?

We’ve worked with Google Adwords for years and know what works. Get in touch with one of our experienced consultants and we’ll help you get started with Google AdWords!

Please give us a call or subscribe to our newsletter for further information about Google Adwords.

Google Adwords is a post from: Onetomarket

No related posts.

Pay per click campaigns help to get your ad shown on search engines like Google and Yahoo. In order to get the best possible results it’s important to have the right strategy. An important part of this strategy is the pay per click management – the part that comes after your campaign has been set up and has gone live.

Common indicators to optimize a SEA campaign are Cost Per Action, Cost Per Click and Return On Investment. Correct monitoring, testing and optimization is needed to gain maximum results for these indicators.

The monitoring part comprises of the correct use of budgets, signalling and reacting towards trends in CPC, clicks and conversions and to monitor the competition. After monitoring comes the part of optimization, this can either be done after an analysis by hand, but especially for large volumes it becomes interesting to use bid-management tools. Onetomarket uses exclusive tools on this matter in the form of Admax.

Pay Per Click Management also encloses the field of testing, which is part of the three golden T’s in online marketing, known as Testing, Testing and Testing. Search Engine Advertising accounts need constant improvement by creating and testing new campaigns, ad copy and keywords. Testing is imperative and an important part of an optimal SEA account.

Key Takeaways

• The most important part of a paid search campaigns happens after the campaign has gone live
• In order to get the best results you’ll need a PPC management strategy
• Testing, testing & testing!

So, what can we do for you?

We help companies determine the right strategy for their paid search campaign. Our consultants have years of experience in getting the best possible results from paid search campaigns and they will be helping you to improve your results, too!

Pay per Click Management is a post from: Onetomarket

No related posts.