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	<title>Onetomarketcrm integration &#187;</title>
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	<link>http://www.onetomarket.com</link>
	<description>Keeps you ahead</description>
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		<title>E-mail marketing optimization</title>
		<link>http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 17:19:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[crm integration]]></category>
		<category><![CDATA[customer information]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[database optimisation]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[marketing optimization]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[surveys]]></category>
		<category><![CDATA[web forms]]></category>

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		<description><![CDATA[From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them [...]<p><a href="http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/">E-mail marketing optimization</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>
]]></description>
			<content:encoded><![CDATA[<p>From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them information that fit their needs. You can use the data to send people the right information at the right time. Relevancy rules!</p>
<h3>What can we do for you</h3>
<p>Onetomarket is very experienced in marketing and technology. We can help you with linking your database to our e-mail application &#8220;Mailtomarket&#8221; and to extend your database with information through surveys, web forms and tracking of the newsletter. Of course we can measure all the results with web analytics.</p>
<h3>Key Takeaways</h3>
<ul>
<li>It is important to measure the results of your email marketing campaigns</li>
<li>It&#8217;s important to expand your database and increase the relevancy of your message</li>
<li>It&#8217;s about what people want to hear from you, not what you want to tell them</li>
</ul>
<h3>So, how can we help you?</h3>
<p>Through our analytics software we can help you find out what works and what doesn&#8217;t. We&#8217;ll help you optimise both your database and e-mail marketing campaigns. We can help with deliverability, design, analytics and content creation of emails.</p>
<p>Get in touch now and one of our consultants will be more than happy to give you an online demo.</p>
<p>Or sign up for our monthly newsletter and find out how the experts work!</p>
<p><a href="http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/">E-mail marketing optimization</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>


<p>No related posts.</p>]]></content:encoded>
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		<title>Email marketing with Mailtomarket</title>
		<link>http://www.onetomarket.com/services/email/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.onetomarket.com/services/email/#comments</comments>
		<pubDate>Thu, 15 May 2008 14:15:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[crm integration]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[online interaction]]></category>
		<category><![CDATA[online magazine]]></category>
		<category><![CDATA[online survey]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[web forms]]></category>

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		<description><![CDATA[This increases the need to have knowledge of your (potential) customers, and use that knowledge to interact via email and SMS which fits their needs. Use surveys and forms to know more about your relations and use the gathered information again to inform them better.
When it comes to E-Mail marketing the first thing you have [...]<p><a href="http://www.onetomarket.com/services/email/">Email marketing with Mailtomarket</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>
]]></description>
			<content:encoded><![CDATA[<p>This increases the need to have knowledge of your (potential) customers, and use that knowledge to interact via email and SMS which fits their needs. Use surveys and forms to know more about your relations and use the gathered information again to inform them better.</p>
<p>When it comes to E-Mail marketing the first thing you have to consider is how to make your information interesting for your relations. Today there is enough push mail and spam which doesn&#8217;t help the medium. If your e-mail campaign is interesting for your customers, they will appreciate your newsletter, which will translate positively to your brand. Besides retention and cross selling you can service your target groups with e-mail and SMS.</p>
<h3>Case Study</h3>
<p>Europe&#8217;s largest Airport has thousands of visitors a day. Visitors that are very interesting for the airport shops, taxi companies and the parking facilities for example. The people who fly from the airport receive an e-mail short before they leave with interesting information, based on age, sex, destination and location. The e-mail could be about parking, taxi fairs, a discount in the airport shops, weather conditions at the destination and much, much more. Furthermore, people can also receive automated SMS messages about their flights. The information needed for these SMS and e-mails comes from different databases from the airport.</p>
<p>This is an example of combining cross selling with service elements. The database expands because people are willing to give information to get better information. For instance, they leave their mobile number to receive an SMS and they will send the newsletter to co-travellers to be sure that they are also aware of the possibilities at the airport.</p>
<h3>E-mail marketing by Onetomarket</h3>
<p>Onetomarket provides the best tool, Mailtomarket, combined with many years of experience to create successful e-mail marketing campaigns. Together with you we improve your customer database and link it to the best proven e-mail tool which we call Mailtomarket. Exactly what you need to be able to send dynamic content to your target audience. We can build forms, create newsletter templates, setup integrated online surveys and of course measure the results. From double opt-in to conversion, we make sure that you have the tools and the processes to be successful.</p>
<h3>Key takeaways</h3>
<ul>
<li>Email marketing works best when the message is relevant</li>
<li>Email marketing offers opportunities for cross- and upselling</li>
<li>Email marketing helps to improve customer retention</li>
</ul>
<h3>So, how can we help you?</h3>
<p>We can help you improve the quality of both the content of your e-mail marketing campaigns as well as your databases. We provide a system for email campaign delivery, as well as the tools to measure the success rate of your campaign.</p>
<p>Get in touch now and get a free online demo by one of our consultants. Or sign up for our monthly newsletter and see us practice what we preach!</p>
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<p><a href="http://www.onetomarket.com/services/email/">Email marketing with Mailtomarket</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>


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