From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them [...]

This increases the need to have knowledge of your (potential) customers, and use that knowledge to interact via email and SMS which fits their needs. Use surveys and forms to know more about your relations and use the gathered information again to inform them better. When it comes to E-Mail marketing the first thing you [...]