Web analytics provides the means to measure, analyze and optimize these metrics.

This process is very important, because KPIs are the absolutely essential metrics your web analytics tool should be able to report. Determining them is a great help when it comes to choosing a vendor. Once the tool is chosen, the next step is a correct implementation to ensure quality data and correct tagging of all the pages and campaigns. At Onetomarket, we work with different tools every day. We can help you both with the choice and implementation.

Key Performance Indicators guide your use of your analytics tool where you can start segmenting the data by campaigns, content and visitors. How do people from PPC campaigns behave on the site versus Organic visitors? Where do people break off their purchase process? Which channel is best to achieve a particular KPI and goal?

Find out which campaigns really contribute to the performance of your online marketing strategy. How effective are they? What works, and what doesn’t? Web analytics is not about measuring traffic, but about generating true value by measuring KPIs and optimizing for business objectives.

Key Takeaways

• KPIs give you an indication of your progress.
• Web analytics provides the means to measure, analyze and optimize metrics.
• Find out which campaigns really contribute to the performance of your online marketing strategy.

So, how can we help you?

Maybe this sounds familiar to you, but if it does not – you are not alone! According to recent research by E-consultancy and Lynchpin “less than 18% of organizations have an internal strategy that ties data collection and analysis to business objectives.” Do you need to get Analytics on the right track, or are you just getting started and do you want to avoid all the pitfalls? We can help you! We do vendor selection, goals and KPI formulation, implementation, training and conversion optimization.

To get more information about web analytics and our services fill out the form below, or sign up to our newsletter!

Web Analytics is a post from: Onetomarket

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The word strategy originates from ancient Greece and refers to the commander which sets out objectives and tactics on the battlefield. Strategy is analogous to that commander; it assesses resources, sets the objectives, decides where to compete, and with what means. Determining your objectives is a critical step for successful optimization.

Strategy guides the choice of online goals, and goals determine the choice of KPIs. Web analytics can then be used to measure, monitor and optimize those metrics that affect the bottom line. The KPIs provide a framework for the analysis of your online marketing efforts. It pin-points areas for improvement and generates new ideas.

As Lewis Caroll said; “If you don’t know where you’re going, any road will get you there”. Strategy ultimately decides which metrics drive value for your company. Web analytics provides the means to measure, analyze and optimize them.

Key Takeaways

• Strategy helps your company to achieve its goals
• Strategy helps you determine your KPIs
• Online marketing requires a strategic approach

So, how can we help you?

Through our years of experience in working with online marketing campaigns we have learned how strategy determines the success of a campaign. We know what KPIs matter to your business. We can help you analyze the metrics that matter to your business and make the right decisions based on this analysis.

Get in touch with one of our experts now and we can help you with determining your online strategy and align it with your overall business strategy.

Strategy is a post from: Onetomarket

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The Internet gives power to the individual.

Everybody is able to say what he’s thinking. And every critic is a great gift. The voice of your customers is your most valuable asset. This might be a wonderful thing, but as we all know: bad news travels fast. If some of your clients are not satisfied or just don’t like your products or services, they have loads of opportunities to complain public. Many people have their own blogs nowadays and they are able to burn your brand in the public domain. Others are members of big forums and might use them to criticize you. If you recognize these situations, you definitely need online reputation management.

Many of these complaints won’t be read by a large audience. Others will. In every country, there are multiple large consumer networks with big communities. The customers on these websites spent a large part of the day criticizing brands that have either wronged them or their readers. It may seem like we exaggerating, but these are real concerns for many companies.

Because of the strength and authority of these consumer organizations, two problems occur. First of all, many other customers will read the complaints of others and they can ruin your (online) reputation. Another problem is that these topics generally rank well in search engines on your keywords and therefore your search engine reputation also gets hurt. It isn’t nice to see negative titles in the search engine result pages when searching for your brand name, is it?

Does any of this sound familiar? Please contact Onetomarket, because we have a long list of clients who we’ve helped manage their online reputation. We don’t need to tell you that you’re losing loads of money if people don’t trust you. Your corporate reputation is largely determined online. Onetomarket is experienced in improving your online reputation.

Key Takeaways

• Your customers are out there and they say things about you and your brand
• The Internet can build or break your brand in a short space of time
• Recognizable? Let Onetomarket help you with your online reputation management

So, how can we help you?

We can help you find out where, when and what people are saying about your brand online. We’ll work together in finding where the conversations about your brand take place and determine the right response strategy.

Get in touch now and our experts will help you protect and improve your brand online!

Online Reputation Management is a post from: Onetomarket

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