KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line.
Web analytics provides the means to measure, analyze and optimize these metrics.
This process is very important, because KPIs are the [...]

With the perfect use of marketing intelligence, online managers get a clear answer to questions like:

Is SEO the best choice or should we invest more in our SEA campaigns?
Which online campaign converts better and gives us the highest profit?
How should I distribute my budget in a multi-channel campaign?

These are just some of the questions [...]

Your online marketing strategy is not set in stone. Just as a commander adapts to changes on the battlefield, so should strategy adapt to changes online. It should always be consistent with your overall marketing strategy and the message you are sending out through other channels.
The word strategy originates from ancient Greece and refers to [...]

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Imagine your potential customers searching for products or services and they are unable to find your business. The search results are dominated by global retailers. And you would like to stand out in the more and more crowded search result pages. You can use Local Search Marketing to reach out to your potential customers by [...]

Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

Complete control of your [...]

Just attracting as many visitors as possible to your site should never be your goal, unless you run cpm campaigns. What does matter are the number of conversions and the ROI of your campaigns. With Google Analytics, this data is very easily gathered. But there is more information you need. You need to know [...]

So, what to do?
Simple question, deep answer. Every vertical sector is different, so are the players and resources. Every case has to be analyzed before responding with the appropriate goals- oriented Marketing mix.
Onetomarket is an International Online Marketing Agency & our specialists are ready to study your case!
Here’s how we can help you:

Search Marketing – [...]

Internet marketing is the way you can boost your revenues and turn-over. There are several reasons why you should engage in channels through the internet. One of the most valued factors in internet marketing is the performance-based idea behind it. You can control the costs and decide which commission or maximum CPA you are able [...]

How is your brand awareness metric doing?
If you are interested in building a brand, you probably have a close eye on your brand awareness metric. Various recent studies show that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. And more importantly, online advertising campaigns are [...]

More and more consumers are using search engines to help them find what they are looking for. Search engine advertising (also know as ‘pay per click’ or ‘PPC’) gives you the chance to be there when a person is looking for you. This means advertising is moving from push to pull. With the right strategy [...]