Web analytics provides the means to measure, analyze and optimize these metrics.

This process is very important, because KPIs are the absolutely essential metrics your web analytics tool should be able to report. Determining them is a great help when it comes to choosing a vendor. Once the tool is chosen, the next step is a correct implementation to ensure quality data and correct tagging of all the pages and campaigns. At Onetomarket, we work with different tools every day. We can help you both with the choice and implementation.

Key Performance Indicators guide your use of your analytics tool where you can start segmenting the data by campaigns, content and visitors. How do people from PPC campaigns behave on the site versus Organic visitors? Where do people break off their purchase process? Which channel is best to achieve a particular KPI and goal?

Find out which campaigns really contribute to the performance of your online marketing strategy. How effective are they? What works, and what doesn’t? Web analytics is not about measuring traffic, but about generating true value by measuring KPIs and optimizing for business objectives.

Key Takeaways

• KPIs give you an indication of your progress.
• Web analytics provides the means to measure, analyze and optimize metrics.
• Find out which campaigns really contribute to the performance of your online marketing strategy.

So, how can we help you?

Maybe this sounds familiar to you, but if it does not – you are not alone! According to recent research by E-consultancy and Lynchpin “less than 18% of organizations have an internal strategy that ties data collection and analysis to business objectives.” Do you need to get Analytics on the right track, or are you just getting started and do you want to avoid all the pitfalls? We can help you! We do vendor selection, goals and KPI formulation, implementation, training and conversion optimization.

To get more information about web analytics and our services fill out the form below, or sign up to our newsletter!

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With the perfect use of marketing intelligence, online managers get a clear answer to questions like:

• Is SEO the best choice or should we invest more in our SEA campaigns?
• Which online campaign converts better and gives us the highest profit?
• How should I distribute my budget in a multi-channel campaign?

These are just some of the questions that can be answered with the help of marketing intelligence.

Insights

Marketing Intelligence gives insight into your online results and strategy. Even better, marketing intelligence is the key to discover new marketing opportunities! If you would like to know why one campaign performs better then the other, marketing intelligence can provide the answer. It can also show what might happen in the future, based on past results. Get a grip on what’s happening out there, control your online data!

Intelligent marketing

By using, combining and analyzing your online marketing history, marketing intelligence will become one of the most important online marketing control techniques of the near future. Onetomarket provides you with a complete overview of your marketing actions and results. We will provide answers to all your marketing questions. Last but certainly not least, marketing intelligence will also help you evaluate your strategies and goals.

Key Takeaways

• Marketing Intelligence gives insight into your online results and strategy
• Even better, marketing intelligence is the key to discover new marketing opportunities!

So, what can we do for you?

Onetomarket has a great deal of experience in analyzing and improving online marketing campaigns. We provide you with the best consultants, knowledge and advice to help you measure and evaluate your online results and strategies.

To get more information about marketing intelligence fill out the form below, or sign up to our newsletter!

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Your online marketing strategy is not set in stone. Just as a commander adapts to changes on the battlefield, so should strategy adapt to changes online. It should always be consistent with your overall marketing strategy and the message you are sending out through other channels.

The word strategy originates from ancient Greece and refers to the commander which sets out objectives and tactics on the battlefield. Strategy is analogous to that commander; it assesses resources, sets the objectives, decides where to compete, and with what means. Determining your objectives is a critical step for successful optimization.

Strategy guides the choice of online goals, and goals determine the choice of KPIs. Web analytics can then be used to measure, monitor and optimize those metrics that affect the bottom line. The KPIs provide a framework for the analysis of your online marketing efforts. It pin-points areas for improvement and generates new ideas.

As Lewis Caroll said; “If you don’t know where you’re going, any road will get you there”. Strategy ultimately decides which metrics drive value for your company. Web analytics provides the means to measure, analyze and optimize them.

Key Takeaways

• Strategy helps your company to achieve its goals
• Strategy helps you determine your KPIs
• Online marketing requires a strategic approach

So, how can we help you?

Through our years of experience in working with online marketing campaigns we have learned how strategy determines the success of a campaign. We know what KPIs matter to your business. We can help you analyze the metrics that matter to your business and make the right decisions based on this analysis.

Get in touch with one of our experts now and we can help you with determining your online strategy and align it with your overall business strategy.

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Imagine your potential customers searching for products or services and they are unable to find your business. The search results are dominated by global retailers. And you would like to stand out in the more and more crowded search result pages. You can use Local Search Marketing to reach out to your potential customers by gaining ground in your favorite search engines.

By engaging in local search marketing you make sure your customers will discover you in the search results.
Engage now, using local search marketing by creating presence in the search engines and Google Maps.

Recover

Happy customers are loyal clients. Stay connected by using Local Search Marketing techniques and the people will know where to find your business. Offer them special services and features on your website like embedded Google Maps with advanced features.

Local Search Marketing, as part of Search Engine Optimization, can make a big difference delivering the best locally relevant results for your business. Combine these best practices by using Search Engine Marketing and you can increase your visibility.

Search engines, like Google, are currently providing more and more search result pages with, for example, special items like small maps with your company name, website and phone number for almost no cost!

Research is showing that the amount of local searches queries is increasing. Imagine the impact of this multi-channel marketing approach. Not only are your customers now able to find you online, but also offline. Thus creating a huge potential for you! By thinking global and acting local you will be able to generate more conversions, both online and offline.

Case:

Your have a limited advertising budget and you have to think of a clever way to spend your valuable money. Imagine you have customers who are looking for something, somewhere! Think of renting a car, or a vacation destination or flowers to be sent to someone that is important to you but lives on the other side of the country. It’s of no use spending your advertising budget on a countrywide campaign if your targeted audience is only a small part of that.

Key Takeaways

• Local search is on the uprise
• Local search can increase your visibility in search engines
• Local search helps you to target your campaigns better

So, how can we help you?

We work with search engines every day, so we know what works. Whether you want to get your company listed in Google Maps or a more targeted ad campaign, our consultants will help you achieve your goals!

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Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

• Complete control of your budget
• Everything can be measured
• High ROI
• Google Adwords campaigns can be implemented quickly

How Google Adwords works

In a nutshell the system works like this: keywords that are relevant to your business are logically organized by theme in different groups. These groups are called ad groups. Several ad groups together form a campaign. Every group of keywords triggers a text based ad in Google. If somebody clicks on the ad, the visitor is directed to your website. On your website the visitor has to be stimulated to perform the desired action like buying a product (sale) or leaving contact details (lead).

By combining the right keywords, ad copy and landing pages you only advertise on keywords that contribute to your company’s goals. The result is a high return on investment.

The number 1 position myth

Many advertisers want to be on the highest possible position, assuming that this position leads to the most number of conversions. In most cases, this is not true. The position of your ad is irrelevant. What really matters, is that your campaign is optimized for ROI. This is achieved by balancing your bid strategy and the Quality Score.

The position of your advertisement in the search engine depends on how much you are willing to bid for a certain keyword. But the price isn’t the only criteria. The other important factor is the Quality Score. The Quality Score is based on factors such as the history of the campaign, the click through rate (CTR) and landing pages. If your campaign has a high Quality Score, you pay less for a higher position.

Meet our Search Engine Advertising team

At Onetomarket all SEA consultants are Google Certified Professionals. This means that they have taken an exam that qualifies them to manage and optimize search engine advertisement campaigns with Google.

Onetomarket has over 7 years experience with search engine advertisement campaigns for both large and small companies, national and international.

Key Takeaways

• Google Adwords is a great way to advertise
• Google Adwords can be implemented fast, is effective and it’s measurable
• Your campaign has to be managed professionally in order to get the desired results and a high ROI

So, how can we help you?

We’ve worked with Google Adwords for years and know what works. Get in touch with one of our experienced consultants and we’ll help you get started with Google AdWords!

Please give us a call or subscribe to our newsletter for further information about Google Adwords.

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Just attracting as many visitors as possible to your site should never be your goal, unless you run cpm campaigns. What does matter are the number of conversions and the ROI of your campaigns. With Google Analytics, this data is very easily gathered. But there is more information you need. You need to know which sources deliver you traffic and earnings. If you are running CPC campaigns (like Google Adwords), you need to know which keywords have the best ROI and which keywords aren’t profitable.

Google Analytics did not only became popular because it’s free, it’s quite simply a great analytics tool.Plus, Google is always working on new improvements. The user interface is easy to use and there are numerous options to receive very handy reports. By using Google Analytics, you’ll distinguish low performing pages from high performing ones. Optimization starts with measuring what’s going on.

Key Takeaways

• You have to know what’s happening on your website
• Google Analytics is one of the best solutions to track all activities
• Google Analytics is a free and very powerful tool for optimizing your ROI

So, how can we help you?

It’s pretty easy to create a simple installation of Google Analytics, but setting up all your funnels and goals might be more difficult. You might also need us to get the best information out of this web analytics package. Please give us a call or send us a mail to find out how we can help you!

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Simple question, deep answer. Every vertical sector is different, so are the players and resources. Every case has to be analyzed before responding with the appropriate goals- oriented Marketing mix.

Onetomarket is an International Online Marketing Agency & our specialists are ready to study your case!

Here’s how we can help you:

• Search Marketing – Increasing traffic volume via Search Engines!
• Affiliate Marketing – Expanding your Sales Channels/Referrals!
• E-mail Marketing – Leveraging customers purchasing volume!
• Performance Marketing – Optimizing all Marketing efforts with Analytics!

Our multilingual marketing team is prepared to handle international campaigns so as to get the most of global coverage & a local approach.

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Internet marketing is the way you can boost your revenues and turn-over. There are several reasons why you should engage in channels through the internet. One of the most valued factors in internet marketing is the performance-based idea behind it. You can control the costs and decide which commission or maximum CPA you are able to pay.

Internet marketing strategies

OK, I am convinced that internet marketing can grow my business further. I am ready to make some budget free for online marketing, but:

• Where should I start and which strategies can I use?
• What is the best combination of channels to use?
• I have a domain name, web hosting, and a great web site design but where are my sales?

There are several ways to get in contact with your potential customers. You either can use a push or pull strategy to promote websites. The main advantage of internet is that you easily can use pull-strategies. With services like paid search and organic search – which fall under search engine marketing – you can promote your services or products when people need them or are looking for it. Be at the right time at the right spot with your advertisement! That is what search engine marketing is about.

Eventually your can make use of push strategies. This is where services like affiliate marketing and online advertising comes in. Build your brand online with banners.

Affiliate marketing

Affiliate marketing can help you getting more conversions. You decide which amount of money you are willing to pay for a conversion. Other websites function like henchmen (the affiliates) and are bringing you sales and conversions in return of a reward in the form of a commission.

Search Engine Optimization

Search engine submission is passé. Nowadays a search engine has an advanced algorithm to determine the most relevant search results for a query. Search engine optimization – also called SEO – can bring you lots of relatively cheap and high converting traffic via organic results. Getting traffic from search engines is one of the most profitable ways to promote your ecommerce website.

Pay-per-click with Paid Search

PPC or pay-per-click is one of the ways to advertize within search engines like Google. Track which ads work and which don’t. The flexibility of PPC is enormous. Onetomarket has several years of experience in managing advanced search engine marketing campaigns.

Web Analytics

Analytics can be seen as website monitoring. Setting up web analytics includes thinking about your targets. Which metrics define your web site success? Through web analytics you can follow your targets and take action when needed.

Online Advertising

Want to build your brand online? Then online advertising is the way to go. Get your brand shown on CPM-basis by showing banners on the website you audience visits. Your branding campaign can contribute to your other online marketing campaigns.

Email Marketing

When it comes to retention and life time value, e-mail marketing can bring you lots of sales and leads. The strength of email marketing is still underestimated. The way Amazon uses email to up sell products is a nice example. With Mailtomarket—our own email marketing tool—we can rapidly set up personalized email marketing campaigns that meet your requirements.

Internet marketing advantages

• From all marketing channels, online has the highest ROI
• The majority of internet users use the internet to see products before they buy
• With search engine marketing you can be visible when the customer is looking for your product or service
• Easily target a specific audience against a acceptable amount of money
• Online shopping is still growing rapidly
• Send your (potential) customers messages on strategic times of the day with e-mail marketing to increase your sales.
• Continuously test different expressions at low cost to see what works best – unlike your direct mail in print.

Looking for an internet marketing consultant?

Onetomarket has a great diversity of internet marketing consultants. All specialized in there own field. Our online marketing experts can advise you on a strategic level. Onetomarket doesn’t rely on shortcuts in optimizing your website for search engines. We know what works and what not. With great pleasure we are working for great clients like Hewlett-Packard, KLM Royal Dutch Airlines, FC Barcelona, American Express and Schiphol Airport.

“Effective Search Engine Marketing is an sophisticated process. Onetomarket manages our campaigns successfully with a motivated team of experienced professionals.”
— Gerard Brom, American Express

How can we help you?

Internet marketing consultancy—If you know most of your customers are online but you don’t know how to engage them.
Conversion Optimization—If you want your conversion ratio in order to increase your profitability.
Search Engine Optimization—If you are a multinational and want to know how to deal with multiple websites in their own languages and how this can positively effect your brand visibility in search engines.
Search Engine Advertising—If you want to be visible for your potential customers when they are looking for you.
Link building—If you know links are important for search engine traffic but don’t know how to attract links to your website.
Search Engine Marketing—If you want to achieve the best-possible online results in your market.
Search Engine Advertising—If you want to target a niche for promoting your products in search engines with total control of your costs.
Affiliate Marketing—If you want to generate more leads through your website with affiliate marketing.
Web Analytics—If you want to monitor the metrics which define your e-business success.
Search Engine Optimization—If you want more organic traffic from search engines for your relevant and high-converting keywords

Get in contact with our experts!

Are your ready to boost your sales? Get in contact with one of our experts in internet marketing.

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If you are interested in building a brand, you probably have a close eye on your brand awareness metric. Various recent studies show that online viewers are less distracted, more involved and more impacted by brands than their TV and DVR counterparts. And more importantly, online advertising campaigns are much more controllable and accurate in terms of management and measurement. This gives you the chance to modify them on the fly according to response.

These advantages are only profitable when combining the technology with:
1. Marketing skills to create different copy’s for each segment – increasing relevancy.
2. Analytics skills to monitor & optimize campaigns – increasing control.

Our Specialists can Assist you in both tasks!

So, what can we do for you?

• Online Advertising Copy Writing – Leveraging persuasion
• Campaign Optimization – Goals oriented fine-tuning
• Media Buying – Getting the best deals for the most suitable placements
• Strategic OA Consulting – Advising the most profitable approach to each case

Onetomarket is proud to be member of the Interactive Advertising Bureau (IAB), the Web Analytics Association (WAA) and the IPAN.

Are you still not sure? Read Testimonials of some of our current clients!

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More and more consumers are using search engines to help them find what they are looking for. Search engine advertising (also know as ‘pay per click’ or ‘PPC’) gives you the chance to be there when a person is looking for you. This means advertising is moving from push to pull. With the right strategy your advert will be unobtrusive and can benefit both you and the consumer. The importance of being visible in a Search Engine speaks for itself.

Because of this, a clear goal for Onetomarket is sending out the correct message for your company into the search engine. Our consultants will work closely with you to generate the right ad copy, keywords and destination pages. We also help you with optimizing your landing pages to get even better results. We think ahead.

Profitability and visibility are the key components for Search Engine Advertising. So the next and even more crucial step after being visible is increasing profitability. So what does your Search Engine Advertising campaign mean for the bottom line of your business? What are the costs and revenues that come from search engine advertising and how much does it cost my company to get a customer lead? Crucial in measuring these results and setting up concrete goals is using key performance indicators (KPI). Common KPIs used include Return on Investment and Cost Per Action.

Our analytics software and experts allow us to track these KPIs and deliver quantifiable results. This helps to get clear insight in how your investment in search engine advertising is effecting your company’s profit.

Key Takeaways

• Paid search is one of the most effective channels for increasing your revenue and exposure in Online Marketing
• Profitability and visibility are the key components for Search Engine Advertising
• Paid search gives a clear insight in what your total input can do for your company’s profit

So, what can we do for you?

Our consultants are experts in writing ad copy, creating relevant keywords list and optimizing campaigns for the best ROI driven results. Get in touch now and one of our consultants will help you determine the right paid search strategy for your company.

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