a Web site must be improved continuously! But what if you want to get rid of the old pages without being concerned about people who stream old links to the old pages and then land on a ‘404 not found ‘error?

Something happened a while ago. For years, the only visual element on the Google result pages was their logo placed on top. But all of a sudden, the search engines result pages showed images, screenshots of videos, Google Maps applications and other visual content. All this new content together is named Universal Search. It’s called [...]

Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

Complete control of your [...]

A/B Testing
With A/B-testing you randomly show users one of the two landing pages with various combinations of website elements. With conversion optimization tools like Google’s Website Optimizer we measure and compare the conversion rates of each landing page. Of course, when one of the two landing page converts statistically better, the best converting landing page [...]

Getting links helps your website rank better
Rankings in de search engines are determined by 4 factors:

Technical quality of your site’s templates and your Content Management System.
The quality of the content on your site.
Your sites architecture.
Links from other sites to pages on your website.

The relative weight of these individual factors is continually changed as search engines [...]