Each website is – to a greater or lesser extent – updated, changed and there are even entire pages or domains removed.
Now that your website has been renovated completely. The file names are changed (for example index.html to index.php), etc.
Of course this is fantastic: a Web site must be improved continuously! But what if you want to get rid of the old pages without being concerned about people who stream old links to the old pages and then land on a ‘404 not found ‘error? That’s not all, search engines like Google and Yahoo and MSN may have the old urls in their index and send visitors to the now deleted pages …

The 301 redirect

The best way to redirect those pages is to redirect with the so-called ‘301 ‘. What does this 301 redirect do, The redirect automatically forwards to a new page when it is called. This makes the 301 redirect the best, not only because it automatically forwards (which the ‘302 redirect also does), but it also does it safely, without that you have to fear for penalties from the search engines.
Specifically spoken the 301 redirect tells the browser or search engine that the page is moved and sends the client (browser or search engine) automatically to the new address. It tells them, in spoken word: ‘Hey, this page was moved here and this is the new address! “.
For you as the reader, the technique will be far more important, so we go further with the technique now.

There are several ways to use a 301 redirect: PHP, ASP, ASP.NET, JSP (JAVA), IIS, ColdFusion, CGI/PERL and finally with Htaccess. The most powerful technique is to use the so-called Apache mod_rewrite module in httpd.conf or .htaccess.

Redirect with HTML or Javascript

You want to know how you can use HTML or Javascript to redirect?! Very simple: Don’t!
In the past, the so-called “meta-tag refresh redirection method is often abused with the aim to spamming. The result is that the use of it is penalized by the search engines. So don’t use it.

301 redirect with .htaccess

The big advantage of using .htaccess is the fact that redirects can be regulated on a meta-level. Unlike with the mentioned programming languages .htaccess can redirect an entire directory.
It works as follows:
1. Create a file named “.htaccess” (note the dot in the beginning!) and place it in the root of the website;
2. Open the .htaccess file in a code-editor and add the following lines to the .htaccess file:
Redirect 301 /old/old.html http://www.yoursite.com/new.html
Please note: the first part of the statement concerns the path of the old files FROM the top level of the site (So without the ‘http://www’). Also note that there is a space between these elements:
redirect 301 (The instruction that the page has been moved permanently)
/old/old.html (The old relative path en name)
http://www.you.com/new.html (new complete path and name)
Also notice that it is not required for pages to redirect to a new domain name. This can be done within a domain too!

301 redirect with Mod_Rewrite

There is much more possible within the world of redirecting with mod_rewrite, a module of the Apache Web server.
This is an incredibly powerful module where regular expressions are used, for example, to flare dynamically redirects. I show an useful example below.
When someone links to your site, they don’t always exactly use the way you prefer.
If someone links to http://www.yoursite.com and someone else links to http://yoursite.com, then Google will use a separate page rank for each url.

Yes, that’s clumsy, but it’s a fact. You can customize it with the code below.
Incidentally, those who use sitemaps in Google webmaster central, can indicate under the “preferred domain” submenu, whether they prefer Google to index the www-variant or the www-free version of their Web site.
RewriteEngine On
rewritecond %{http_host} ^yoursite.com
rewriteRule ^(.*) http://www.yoursite.com/$1 [R=301,L]

301 redirect with IIS

1. Use the right mouse button in the Internet Services Manager to choose which folder should be redirected;
2. select the radio button that says “a redirection to a URL ‘;
3. fill in the page where to will be directed;
4. Check “The exact URL entered above” and “A permanent redirection for this resource”;
5. Click on ‘Apply’.

301 redirect with Cold Fusion

For most server-side scripting and programming languages is the use of 301-redirect quite simple.

In Cold Fusion it works as follows:

301 redirect with PHP

Use the following code:
<?php
header( "Status: 301 Moved Permanently" );
header( "Location: http://www.yoursite.com/" );
exit(0); // this is optional, but is recommended. This will help prevent unnecessary output?>
ps: The Microsoft IIS server crashes if you use the following (more common) used line:
header( "HTTP/1.1 301 Moved Permanently" ); ?>


301 redirect with ASP

Use the following code:
< %@ Language=VBScript %>
< %
Response.Status="301 Moved Permanently"
Response.AddHeader "Location", "http://www.yoursite.com /"
%>


301 redirect with ASP.NET

Use the following code:
>

301 redirect with JSP / JAVA

Use the following code:
< %
response.setStatus(301);
response.setHeader( "Location", "http://www.yoursite.com /" );
response.setHeader( "Connection", "close" );
%>
301 redirect with CGI / PERL
Use the following code:
$q = new CGI;
print $q->redirect(" http://www.yoursite.com / ");
301 redirect with Ruby / Ruby on Rails
Use the following code:
def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to "http://www.yoursite.com/"
end

Disclaimer: we have used these techniques in practice and found out that the operation is quit satisfying. But there are 567897653 ways in which it can go wrong. Therefore the use of these techniques is at your own risk!

301 Redirects: an overview is a post from: Onetomarket

No related posts.

This isn’t completely new. Google already offered ways to find images for instance. Unfortunately, not many people knew the way to that vertical search engine. And of course, people might go to YouTube to find the movies they’re looking for, but there were no ways to show your funny movie based on a ordinary query in Google.

For your business, new opportunities arise. Back in the old days, Google Image search didn’t have any influence on your search engine rankings. Today you want to rank first in Image Search for high converting terms because a lot of people will click on your image. Do you sell products? Optimize your images for the Google Image Onebox. Did you create a viral video related to your products or services? Optimize your video and try to rank to increase your traffic. Do you ‘sell’ news? Use XML Sitemaps to optimize your news stories and receive loads of traffic for the benefit of selling more CPM banners. As you see, new opportunities are born based on the rise of Universal Search.

Key Takeaways

• Universal Search is changing the result pages of Search Engines very fast.
• Universal Search offers new ways to attract relevant traffic towards your website.
• Universal Search is in an ongoing, changing process. Let us keep you up to date!

So, how can we help you?

The implementation of Universal Search is an ongoing movement within Google. Onetomarket has an up to date knowledge of the current state of Universal Search and all the elements involved. Please give us a call so we can talk about the relevant traffic you could attract in the near future!

Universal Search is a post from: Onetomarket

No related posts.

• Complete control of your budget
• Everything can be measured
• High ROI
• Google Adwords campaigns can be implemented quickly

How Google Adwords works

In a nutshell the system works like this: keywords that are relevant to your business are logically organized by theme in different groups. These groups are called ad groups. Several ad groups together form a campaign. Every group of keywords triggers a text based ad in Google. If somebody clicks on the ad, the visitor is directed to your website. On your website the visitor has to be stimulated to perform the desired action like buying a product (sale) or leaving contact details (lead).

By combining the right keywords, ad copy and landing pages you only advertise on keywords that contribute to your company’s goals. The result is a high return on investment.

The number 1 position myth

Many advertisers want to be on the highest possible position, assuming that this position leads to the most number of conversions. In most cases, this is not true. The position of your ad is irrelevant. What really matters, is that your campaign is optimized for ROI. This is achieved by balancing your bid strategy and the Quality Score.

The position of your advertisement in the search engine depends on how much you are willing to bid for a certain keyword. But the price isn’t the only criteria. The other important factor is the Quality Score. The Quality Score is based on factors such as the history of the campaign, the click through rate (CTR) and landing pages. If your campaign has a high Quality Score, you pay less for a higher position.

Meet our Search Engine Advertising team

At Onetomarket all SEA consultants are Google Certified Professionals. This means that they have taken an exam that qualifies them to manage and optimize search engine advertisement campaigns with Google.

Onetomarket has over 7 years experience with search engine advertisement campaigns for both large and small companies, national and international.

Key Takeaways

• Google Adwords is a great way to advertise
• Google Adwords can be implemented fast, is effective and it’s measurable
• Your campaign has to be managed professionally in order to get the desired results and a high ROI

So, how can we help you?

We’ve worked with Google Adwords for years and know what works. Get in touch with one of our experienced consultants and we’ll help you get started with Google AdWords!

Please give us a call or subscribe to our newsletter for further information about Google Adwords.

Google Adwords is a post from: Onetomarket

No related posts.

With A/B-testing you randomly show users one of the two landing pages with various combinations of website elements. With conversion optimization tools like Google’s Website Optimizer we measure and compare the conversion rates of each landing page. Of course, when one of the two landing page converts statistically better, the best converting landing page will be shown in all cases.

Multivariate testing

Multivariate testing is a variant of A/B-testing. Instead of comparing the performance of two website components or landing pages you define more than two variables, which make it possible to test unlimited combinations. Multivariate-testing gives you information about how things like layout, font-type, buttons, copy and visual images can influence your sales success. All of the bigger webshops like Amazon are constantly testing new website elements and looking in what extent these increase their conversion rate. Multivariate testing gives insight into which elements contribute how much in terms of engagement. Engagement is one of the pillars of making sales online and can be achieved through gaining trust from the visitors.

Key Takeaways

• Conversion optimization can Increase the revenue per visitor
• Measuring which combinations are leading to high engagement help you to increase profits
• You can optimize your ROI with either A/B-testing or multivariate testing

So, how can we help you?

As pointed out above sales generation is the backbone of your website. Meet our experts about boosting your online sales. Don’t rely on your common sense of what works and what doesn’t. Why use common sense when you have the data to prove what works? With A/B-testing and multivariate testing we can measure the level of engagement and maximize conversion rate.

Conversion Optimization is a post from: Onetomarket

No related posts.

Rankings in de search engines are determined by 4 factors:

• Technical quality of your site’s templates and your Content Management System.
• The quality of the content on your site.
• Your sites architecture.
• Links from other sites to pages on your website.

The relative weight of these individual factors is continually changed as search engines try to improve the relevancy of their results, but in recent years none of these 4 has ever gone below 10%. Links have always been accounting for about 40-60% of your rankings.

That means your website will not rank on highly competitive search terms without theme related backlinks. What are the quality/authority links that your websites needs? This is an important question and answering it requires knowledge of how search engines look at backlinks. Some link building strategies can have a negative impact on your rankings in search engines. Buying links is one of the most discussed issues of 2007 and 2008. Another good example of link building that can have a negative impact is creating a link profile of none theme related links or links from bad neighbourhood sites.

Link building report

In order to get your website to rank well it needs link building as much as it requires search engine optimization. The link building report provides an insight into the competitive situation within the Google rankings based on specified keywords. Which position does your website have when comparing incoming links with those of competitors in the search results? Based on this analytical information you are able to improve your position and gain a competitive edge.

To realize this, the link building report contains actionable advice. Our professionals have years of experience in making your ideal link profile visible. Their knowledge, combined with the link profile of 5 of your online competitors will be used to give you a clear report of your current and best possible link profile. Of course our work is based on the rules and conditions of the search engines and contains plenty of recommendations, tips and tricks to make your site ‘an authority’ in your business.

Link building services

The link building report is a great analysis of your website’s own link profile, but it also shows you how your main competitors are doing.
But what if you need more help? It’s great to know what you need to improve, but how do you go about actually improving?
We can help you with your link building campaign. We can help you attract the quality, theme related back links you need to improve your search engine rankings. Get in touch with one of our consultants and we’ll let you know what we can do to improve your website through link building!

List of take aways

• Link building is an important element in the SEO-process
• Your website will not rank on highly competitive search terms without theme related backlinks
• Our professionals have years of experience in improving your link profile

So, what can we do for you?

Based on the above we can take a close look at your current link profile and create a link building report. In this report you will get thorough advice for the improvement and maintenance of your current link profile and future link building campaign. We can even do the link building itself!

Link Building is a post from: Onetomarket

No related posts.