There’s a big shift going on. Old advertising methods are getting more expensive and less effective. As we look at the media spend we see happening over the years and time spent online we see a huge shift going on. By getting the right channels online Onetomarket can provide you with the most cost effective [...]

Google Analytics first step: Installing the Tracking Code Every journey starts with a first tiny step. Don’t stumble at the beginning of your Analytics adventure. This issue is quite simple but we have seen online marketing strategies fail due to decisions taken based on good analysis of wrong data. Do I really need it? Yes, [...]

KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line. Web analytics provides the means to measure, analyze and optimize these metrics. This process is very important, because KPIs [...]

When you drive a car, the dashboard provides you with key information to properly operate your vehicle. When you work in online marketing, the dashboard should aid you in much the same way. Unfortunately, dashboards often excel in the dazzling graphics department and don’t offer much insight. To build a good dashboard two fundamental questions [...]

With the perfect use of marketing intelligence, online managers get a clear answer to questions like: Is SEO the best choice or should we invest more in our SEA campaigns? Which online campaign converts better and gives us the highest profit? How should I distribute my budget in a multi-channel campaign? These are just some [...]

Your online marketing strategy is not set in stone. Just as a commander adapts to changes on the battlefield, so should strategy adapt to changes online. It should always be consistent with your overall marketing strategy and the message you are sending out through other channels. The word strategy originates from ancient Greece and refers [...]

Onetomarket specializes in driving relevant traffic to your websites using the best online channels and techniques available. Traffic that converts well! Sales generation takes place through different channels. Especially for e-commerce based websites sales generation is very important. Onetomarket knows how to do this and which online channels are the most profitable due to our [...]

Affiliate marketing is not a specific online marketing channel It’s a school of thought and a business model. Affiliates are those people that are willing to promote your product and invest their own time and money, with the only guarantee that they’ll make money when you do. They’re paid on what’s called a Cost per [...]

So, what to do? Simple question, deep answer. Every vertical sector is different, so are the players and resources. Every case has to be analyzed before responding with the appropriate goals- oriented Marketing mix. Onetomarket is an International Online Marketing Agency & our specialists are ready to study your case! Here’s how we can help [...]

Internet marketing is the way you can boost your revenues and turn-over. There are several reasons why you should engage in channels through the internet. One of the most valued factors in internet marketing is the performance-based idea behind it. You can control the costs and decide which commission or maximum CPA you are able [...]