Getting links helps your website rank better Rankings in de search engines are determined by 4 factors: Technical quality of your site’s templates and your Content Management System. The quality of the content on your site. Your sites architecture. Links from other sites to pages on your website. The relative weight of these individual factors [...]

Pay per click campaigns help to get your ad shown on search engines like Google and Yahoo. In order to get the best possible results it’s important to have the right strategy. An important part of this strategy is the pay per click management – the part that comes after your campaign has been set [...]

More and more consumers are using search engines to help them find what they are looking for. Search engine advertising (also know as ‘pay per click’ or ‘PPC’) gives you the chance to be there when a person is looking for you. This means advertising is moving from push to pull. With the right strategy [...]

Analysis comes from the Greek word analysis, and means as much as “research and break up”. Breaking up is exactly what is necessary to come to grips with massive amount of Marketing intelligence data that online marketing generates. As Web analytics guru Avinash Kaushik said “averages hide the truth”, and only by segmentation can you [...]