• Is SEO the best choice or should we invest more in our SEA campaigns?
• Which online campaign converts better and gives us the highest profit?
• How should I distribute my budget in a multi-channel campaign?

These are just some of the questions that can be answered with the help of marketing intelligence.

Insights

Marketing Intelligence gives insight into your online results and strategy. Even better, marketing intelligence is the key to discover new marketing opportunities! If you would like to know why one campaign performs better then the other, marketing intelligence can provide the answer. It can also show what might happen in the future, based on past results. Get a grip on what’s happening out there, control your online data!

Intelligent marketing

By using, combining and analyzing your online marketing history, marketing intelligence will become one of the most important online marketing control techniques of the near future. Onetomarket provides you with a complete overview of your marketing actions and results. We will provide answers to all your marketing questions. Last but certainly not least, marketing intelligence will also help you evaluate your strategies and goals.

Key Takeaways

• Marketing Intelligence gives insight into your online results and strategy
• Even better, marketing intelligence is the key to discover new marketing opportunities!

So, what can we do for you?

Onetomarket has a great deal of experience in analyzing and improving online marketing campaigns. We provide you with the best consultants, knowledge and advice to help you measure and evaluate your online results and strategies.

To get more information about marketing intelligence fill out the form below, or sign up to our newsletter!

Marketing Intelligence is a post from: Onetomarket

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• Search Marketing
• Online Advertising
• Affiliate Marketing
• E-mail Marketing

And guess what? We offer all these services!

What is the best way to Reach my Audience?

Chances are that no canned answer would perfectly match that question. The truth is that whether you are in a lead generation business or e-commerce, the ways to reach your audience will vary. The competitiveness of your industry will also be a large, deciding factor in determining the right strategy for your company.

Therefore, the best option would come after analyzing your target (demographics), your sector (marketing intelligence) and your own resources, to choose the most suitable pick within all the available tactics. But:

How to implement them? What technology is required? And how can I see results?

Are you struggling with these questions? Don’t worry, our consultants have years of experience in working in an online environment. Get in touch now and we’ll help you to find the right way to reach your (potential) customer.

Are you still not sure? Read Testimonials of some of our current clients!

Reach is a post from: Onetomarket

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Analytics

Most companies start the analysis with the implementation of a web analytics tool, leaving the overall goal an afterthought. This leads to so called report surfing, where the user wanders aimlessly through the data. Although web analytics tools such as Google Analytics and Yahoo! Webanalytics offer sophisticated reporting and numerous ways of segmentation, they will never tell you what information is vital for your success. Business objectives and key performance indicators must be set by humans to pinpoint critical areas of performance and guide your analysis.

Insights do not appear in your reports simply by segmentation. Analysis is a task that must be performed by people. Before you select a tool, it is imperative you know exactly what to look for. Look for information that really impacts your performance, information that lets you optimize your results.

Key Performance Indicators

These bits of information are known as Key Performance Indicators, or KPIs.

KPIs give you an indication of your progress towards your objectives, and are associated with processes you control. They are key elements on your Dashboards, and can be simply described as: “the most important metrics from my web analytics tool”. They are those metrics that have a direct impact on the bottom line.

A business objective could be an x amount of turnover, and a KPI is a metric which you can influence to reach that goal. Take conversion rate, an important KPI for any e-commerce business. It can be controlled by selecting the right keywords in your campaigns, or by performing Conversion optimization on your site.

Strategy

Just as KPIs are determined by your tactical objectives, objectives are determined by your strategy. A quote from Sun Tzu’s Art of War applies here:

“Tactics without strategy is the noise before defeat”.

This quote stresses the need to give thought to the direction of your business, where a long-term plan should guide your current actions.

Key Takeaways

• Marketing Intelligence is what you need to improve your business performance
• Defining KPIs to determine the results of your marketing effort is important
• Setting KPIs is a human effort and not something that your tool does

So, what can we do for you?

Strategy ultimately decides which metrics drive value for your company. Web analytics provides the means to measure, analyze and optimize them. Analysis without objectives is pointless, and objectives that don’t support a strategy will never bring you long-term success.

We can help you determine the right KPIs and align them with your overall business strategy. We can also help you select the right web analytics package and make sure you get maximum value from your investment.

Contact us now and get your analysis and optimization on the right track!

Analyze & Optimize is a post from: Onetomarket

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