KPIs give you an indication of your progress. They can be simply described as: “the most important metrics from my web analytics tool”. They are the metrics that have a direct impact on your bottom line. Web analytics provides the means to measure, analyze and optimize these metrics. This process is very important, because KPIs [...]

With the perfect use of marketing intelligence, online managers get a clear answer to questions like: Is SEO the best choice or should we invest more in our SEA campaigns? Which online campaign converts better and gives us the highest profit? How should I distribute my budget in a multi-channel campaign? These are just some [...]

From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them [...]

Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages: Complete control of your [...]

This increases the need to have knowledge of your (potential) customers, and use that knowledge to interact via email and SMS which fits their needs. Use surveys and forms to know more about your relations and use the gathered information again to inform them better. When it comes to E-Mail marketing the first thing you [...]

Internet marketing is the way you can boost your revenues and turn-over. There are several reasons why you should engage in channels through the internet. One of the most valued factors in internet marketing is the performance-based idea behind it. You can control the costs and decide which commission or maximum CPA you are able [...]