Web analytics provides the means to measure, analyze and optimize these metrics.

This process is very important, because KPIs are the absolutely essential metrics your web analytics tool should be able to report. Determining them is a great help when it comes to choosing a vendor. Once the tool is chosen, the next step is a correct implementation to ensure quality data and correct tagging of all the pages and campaigns. At Onetomarket, we work with different tools every day. We can help you both with the choice and implementation.

Key Performance Indicators guide your use of your analytics tool where you can start segmenting the data by campaigns, content and visitors. How do people from PPC campaigns behave on the site versus Organic visitors? Where do people break off their purchase process? Which channel is best to achieve a particular KPI and goal?

Find out which campaigns really contribute to the performance of your online marketing strategy. How effective are they? What works, and what doesn’t? Web analytics is not about measuring traffic, but about generating true value by measuring KPIs and optimizing for business objectives.

Key Takeaways

• KPIs give you an indication of your progress.
• Web analytics provides the means to measure, analyze and optimize metrics.
• Find out which campaigns really contribute to the performance of your online marketing strategy.

So, how can we help you?

Maybe this sounds familiar to you, but if it does not – you are not alone! According to recent research by E-consultancy and Lynchpin “less than 18% of organizations have an internal strategy that ties data collection and analysis to business objectives.” Do you need to get Analytics on the right track, or are you just getting started and do you want to avoid all the pitfalls? We can help you! We do vendor selection, goals and KPI formulation, implementation, training and conversion optimization.

To get more information about web analytics and our services fill out the form below, or sign up to our newsletter!

Web Analytics is a post from: Onetomarket

No related posts.

With the perfect use of marketing intelligence, online managers get a clear answer to questions like:

• Is SEO the best choice or should we invest more in our SEA campaigns?
• Which online campaign converts better and gives us the highest profit?
• How should I distribute my budget in a multi-channel campaign?

These are just some of the questions that can be answered with the help of marketing intelligence.

Insights

Marketing Intelligence gives insight into your online results and strategy. Even better, marketing intelligence is the key to discover new marketing opportunities! If you would like to know why one campaign performs better then the other, marketing intelligence can provide the answer. It can also show what might happen in the future, based on past results. Get a grip on what’s happening out there, control your online data!

Intelligent marketing

By using, combining and analyzing your online marketing history, marketing intelligence will become one of the most important online marketing control techniques of the near future. Onetomarket provides you with a complete overview of your marketing actions and results. We will provide answers to all your marketing questions. Last but certainly not least, marketing intelligence will also help you evaluate your strategies and goals.

Key Takeaways

• Marketing Intelligence gives insight into your online results and strategy
• Even better, marketing intelligence is the key to discover new marketing opportunities!

So, what can we do for you?

Onetomarket has a great deal of experience in analyzing and improving online marketing campaigns. We provide you with the best consultants, knowledge and advice to help you measure and evaluate your online results and strategies.

To get more information about marketing intelligence fill out the form below, or sign up to our newsletter!

Marketing Intelligence is a post from: Onetomarket

No related posts.

From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them information that fit their needs. You can use the data to send people the right information at the right time. Relevancy rules!

What can we do for you

Onetomarket is very experienced in marketing and technology. We can help you with linking your database to our e-mail application “Mailtomarket” and to extend your database with information through surveys, web forms and tracking of the newsletter. Of course we can measure all the results with web analytics.

Key Takeaways

• It is important to measure the results of your email marketing campaigns
• It’s important to expand your database and increase the relevancy of your message
• It’s about what people want to hear from you, not what you want to tell them

So, how can we help you?

Through our analytics software we can help you find out what works and what doesn’t. We’ll help you optimise both your database and e-mail marketing campaigns. We can help with deliverability, design, analytics and content creation of emails.

Get in touch now and one of our consultants will be more than happy to give you an online demo.

Or sign up for our monthly newsletter and find out how the experts work!

E-mail marketing optimization is a post from: Onetomarket

No related posts.

Google Adwords is based on the principles of an auction. Companies can bid for keywords and the search engine’s algorithm, based on factors such as quality score, will determine where your ad will appear. Google works with a performance based system, which means advertisers pay per click. The system has some unique advantages:

• Complete control of your budget
• Everything can be measured
• High ROI
• Google Adwords campaigns can be implemented quickly

How Google Adwords works

In a nutshell the system works like this: keywords that are relevant to your business are logically organized by theme in different groups. These groups are called ad groups. Several ad groups together form a campaign. Every group of keywords triggers a text based ad in Google. If somebody clicks on the ad, the visitor is directed to your website. On your website the visitor has to be stimulated to perform the desired action like buying a product (sale) or leaving contact details (lead).

By combining the right keywords, ad copy and landing pages you only advertise on keywords that contribute to your company’s goals. The result is a high return on investment.

The number 1 position myth

Many advertisers want to be on the highest possible position, assuming that this position leads to the most number of conversions. In most cases, this is not true. The position of your ad is irrelevant. What really matters, is that your campaign is optimized for ROI. This is achieved by balancing your bid strategy and the Quality Score.

The position of your advertisement in the search engine depends on how much you are willing to bid for a certain keyword. But the price isn’t the only criteria. The other important factor is the Quality Score. The Quality Score is based on factors such as the history of the campaign, the click through rate (CTR) and landing pages. If your campaign has a high Quality Score, you pay less for a higher position.

Meet our Search Engine Advertising team

At Onetomarket all SEA consultants are Google Certified Professionals. This means that they have taken an exam that qualifies them to manage and optimize search engine advertisement campaigns with Google.

Onetomarket has over 7 years experience with search engine advertisement campaigns for both large and small companies, national and international.

Key Takeaways

• Google Adwords is a great way to advertise
• Google Adwords can be implemented fast, is effective and it’s measurable
• Your campaign has to be managed professionally in order to get the desired results and a high ROI

So, how can we help you?

We’ve worked with Google Adwords for years and know what works. Get in touch with one of our experienced consultants and we’ll help you get started with Google AdWords!

Please give us a call or subscribe to our newsletter for further information about Google Adwords.

Google Adwords is a post from: Onetomarket

No related posts.

This increases the need to have knowledge of your (potential) customers, and use that knowledge to interact via email and SMS which fits their needs. Use surveys and forms to know more about your relations and use the gathered information again to inform them better.

When it comes to E-Mail marketing the first thing you have to consider is how to make your information interesting for your relations. Today there is enough push mail and spam which doesn’t help the medium. If your e-mail campaign is interesting for your customers, they will appreciate your newsletter, which will translate positively to your brand. Besides retention and cross selling you can service your target groups with e-mail and SMS.

Case Study

Europe’s largest Airport has thousands of visitors a day. Visitors that are very interesting for the airport shops, taxi companies and the parking facilities for example. The people who fly from the airport receive an e-mail short before they leave with interesting information, based on age, sex, destination and location. The e-mail could be about parking, taxi fairs, a discount in the airport shops, weather conditions at the destination and much, much more. Furthermore, people can also receive automated SMS messages about their flights. The information needed for these SMS and e-mails comes from different databases from the airport.

This is an example of combining cross selling with service elements. The database expands because people are willing to give information to get better information. For instance, they leave their mobile number to receive an SMS and they will send the newsletter to co-travellers to be sure that they are also aware of the possibilities at the airport.

E-mail marketing by Onetomarket

Onetomarket provides the best tool, Mailtomarket, combined with many years of experience to create successful e-mail marketing campaigns. Together with you we improve your customer database and link it to the best proven e-mail tool which we call Mailtomarket. Exactly what you need to be able to send dynamic content to your target audience. We can build forms, create newsletter templates, setup integrated online surveys and of course measure the results. From double opt-in to conversion, we make sure that you have the tools and the processes to be successful.

Key takeaways

• Email marketing works best when the message is relevant
• Email marketing offers opportunities for cross- and upselling
• Email marketing helps to improve customer retention

So, how can we help you?

We can help you improve the quality of both the content of your e-mail marketing campaigns as well as your databases. We provide a system for email campaign delivery, as well as the tools to measure the success rate of your campaign.

Get in touch now and get a free online demo by one of our consultants. Or sign up for our monthly newsletter and see us practice what we preach!

Email marketing with Mailtomarket is a post from: Onetomarket

No related posts.

Internet marketing is the way you can boost your revenues and turn-over. There are several reasons why you should engage in channels through the internet. One of the most valued factors in internet marketing is the performance-based idea behind it. You can control the costs and decide which commission or maximum CPA you are able to pay.

Internet marketing strategies

OK, I am convinced that internet marketing can grow my business further. I am ready to make some budget free for online marketing, but:

• Where should I start and which strategies can I use?
• What is the best combination of channels to use?
• I have a domain name, web hosting, and a great web site design but where are my sales?

There are several ways to get in contact with your potential customers. You either can use a push or pull strategy to promote websites. The main advantage of internet is that you easily can use pull-strategies. With services like paid search and organic search – which fall under search engine marketing – you can promote your services or products when people need them or are looking for it. Be at the right time at the right spot with your advertisement! That is what search engine marketing is about.

Eventually your can make use of push strategies. This is where services like affiliate marketing and online advertising comes in. Build your brand online with banners.

Affiliate marketing

Affiliate marketing can help you getting more conversions. You decide which amount of money you are willing to pay for a conversion. Other websites function like henchmen (the affiliates) and are bringing you sales and conversions in return of a reward in the form of a commission.

Search Engine Optimization

Search engine submission is passé. Nowadays a search engine has an advanced algorithm to determine the most relevant search results for a query. Search engine optimization – also called SEO – can bring you lots of relatively cheap and high converting traffic via organic results. Getting traffic from search engines is one of the most profitable ways to promote your ecommerce website.

Pay-per-click with Paid Search

PPC or pay-per-click is one of the ways to advertize within search engines like Google. Track which ads work and which don’t. The flexibility of PPC is enormous. Onetomarket has several years of experience in managing advanced search engine marketing campaigns.

Web Analytics

Analytics can be seen as website monitoring. Setting up web analytics includes thinking about your targets. Which metrics define your web site success? Through web analytics you can follow your targets and take action when needed.

Online Advertising

Want to build your brand online? Then online advertising is the way to go. Get your brand shown on CPM-basis by showing banners on the website you audience visits. Your branding campaign can contribute to your other online marketing campaigns.

Email Marketing

When it comes to retention and life time value, e-mail marketing can bring you lots of sales and leads. The strength of email marketing is still underestimated. The way Amazon uses email to up sell products is a nice example. With Mailtomarket—our own email marketing tool—we can rapidly set up personalized email marketing campaigns that meet your requirements.

Internet marketing advantages

• From all marketing channels, online has the highest ROI
• The majority of internet users use the internet to see products before they buy
• With search engine marketing you can be visible when the customer is looking for your product or service
• Easily target a specific audience against a acceptable amount of money
• Online shopping is still growing rapidly
• Send your (potential) customers messages on strategic times of the day with e-mail marketing to increase your sales.
• Continuously test different expressions at low cost to see what works best – unlike your direct mail in print.

Looking for an internet marketing consultant?

Onetomarket has a great diversity of internet marketing consultants. All specialized in there own field. Our online marketing experts can advise you on a strategic level. Onetomarket doesn’t rely on shortcuts in optimizing your website for search engines. We know what works and what not. With great pleasure we are working for great clients like Hewlett-Packard, KLM Royal Dutch Airlines, FC Barcelona, American Express and Schiphol Airport.

“Effective Search Engine Marketing is an sophisticated process. Onetomarket manages our campaigns successfully with a motivated team of experienced professionals.”
— Gerard Brom, American Express

How can we help you?

Internet marketing consultancy—If you know most of your customers are online but you don’t know how to engage them.
Conversion Optimization—If you want your conversion ratio in order to increase your profitability.
Search Engine Optimization—If you are a multinational and want to know how to deal with multiple websites in their own languages and how this can positively effect your brand visibility in search engines.
Search Engine Advertising—If you want to be visible for your potential customers when they are looking for you.
Link building—If you know links are important for search engine traffic but don’t know how to attract links to your website.
Search Engine Marketing—If you want to achieve the best-possible online results in your market.
Search Engine Advertising—If you want to target a niche for promoting your products in search engines with total control of your costs.
Affiliate Marketing—If you want to generate more leads through your website with affiliate marketing.
Web Analytics—If you want to monitor the metrics which define your e-business success.
Search Engine Optimization—If you want more organic traffic from search engines for your relevant and high-converting keywords

Get in contact with our experts!

Are your ready to boost your sales? Get in contact with one of our experts in internet marketing.

Internet Marketing is a post from: Onetomarket

No related posts.