Web analytics provides the means to measure, analyze and optimize these metrics.

This process is very important, because KPIs are the absolutely essential metrics your web analytics tool should be able to report. Determining them is a great help when it comes to choosing a vendor. Once the tool is chosen, the next step is a correct implementation to ensure quality data and correct tagging of all the pages and campaigns. At Onetomarket, we work with different tools every day. We can help you both with the choice and implementation.

Key Performance Indicators guide your use of your analytics tool where you can start segmenting the data by campaigns, content and visitors. How do people from PPC campaigns behave on the site versus Organic visitors? Where do people break off their purchase process? Which channel is best to achieve a particular KPI and goal?

Find out which campaigns really contribute to the performance of your online marketing strategy. How effective are they? What works, and what doesn’t? Web analytics is not about measuring traffic, but about generating true value by measuring KPIs and optimizing for business objectives.

Key Takeaways

• KPIs give you an indication of your progress.
• Web analytics provides the means to measure, analyze and optimize metrics.
• Find out which campaigns really contribute to the performance of your online marketing strategy.

So, how can we help you?

Maybe this sounds familiar to you, but if it does not – you are not alone! According to recent research by E-consultancy and Lynchpin “less than 18% of organizations have an internal strategy that ties data collection and analysis to business objectives.” Do you need to get Analytics on the right track, or are you just getting started and do you want to avoid all the pitfalls? We can help you! We do vendor selection, goals and KPI formulation, implementation, training and conversion optimization.

To get more information about web analytics and our services fill out the form below, or sign up to our newsletter!

Web Analytics is a post from: Onetomarket

No related posts.

When you drive a car, the dashboard provides you with key information to properly operate your vehicle. When you work in online marketing, the dashboard should aid you in much the same way. Unfortunately, dashboards often excel in the dazzling graphics department and don’t offer much insight.

To build a good dashboard two fundamental questions must be answered:

• What data should you put on your dashboard?
• How should you visualize that data?

The first step is to determine your Key Performance Indicators, the most important elements on your dashboard. They are the metrics that have a direct impact on the bottom line and give an indication of your progress towards your objectives. Once you have those metrics, the next challenge arises : how do you effectively communicate that data?

Information visualization

The recent rise of information visualization, also known as infovis, illustrates that exact question and the struggle that many companies face. This is the infovis definition by Wikipedia:

“A compact graphical presentation extracted from a large data set, which enables users to make discoveries, decisions and explanations.”

The dashboards should contain graphs which show trends, patterns and possibly relations between channels and campaigns. It adds value by preventing information overload by presenting only that part of the data which is needed to achieve your objectives. When something is wrong, you immediately know what it is. You can then dive into your analytics to expose the cause of the rise or fall of performance.

Key Takeaways

• Determine your Key Performance Indicators
• Visualize them on your dashboard
• Monitor your performances

So, how can we help you?

Stop wandering through the data, lets us help you build a dashboard that really tells the story of your business. Contact us now!

Dashboards & KPIs is a post from: Onetomarket

No related posts.

Your online marketing strategy is not set in stone. Just as a commander adapts to changes on the battlefield, so should strategy adapt to changes online. It should always be consistent with your overall marketing strategy and the message you are sending out through other channels.

The word strategy originates from ancient Greece and refers to the commander which sets out objectives and tactics on the battlefield. Strategy is analogous to that commander; it assesses resources, sets the objectives, decides where to compete, and with what means. Determining your objectives is a critical step for successful optimization.

Strategy guides the choice of online goals, and goals determine the choice of KPIs. Web analytics can then be used to measure, monitor and optimize those metrics that affect the bottom line. The KPIs provide a framework for the analysis of your online marketing efforts. It pin-points areas for improvement and generates new ideas.

As Lewis Caroll said; “If you don’t know where you’re going, any road will get you there”. Strategy ultimately decides which metrics drive value for your company. Web analytics provides the means to measure, analyze and optimize them.

Key Takeaways

• Strategy helps your company to achieve its goals
• Strategy helps you determine your KPIs
• Online marketing requires a strategic approach

So, how can we help you?

Through our years of experience in working with online marketing campaigns we have learned how strategy determines the success of a campaign. We know what KPIs matter to your business. We can help you analyze the metrics that matter to your business and make the right decisions based on this analysis.

Get in touch with one of our experts now and we can help you with determining your online strategy and align it with your overall business strategy.

Strategy is a post from: Onetomarket

No related posts.

Analysis comes from the Greek word analysis, and means as much as “research and break up”. Breaking up is exactly what is necessary to come to grips with massive amount of Marketing intelligence data that online marketing generates. As Web analytics guru Avinash Kaushik said “averages hide the truth”, and only by segmentation can you find actionable insights. These insights drive value to your company, and that’s what optimizing is all about.

Analytics

Most companies start the analysis with the implementation of a web analytics tool, leaving the overall goal an afterthought. This leads to so called report surfing, where the user wanders aimlessly through the data. Although web analytics tools such as Google Analytics and Yahoo! Webanalytics offer sophisticated reporting and numerous ways of segmentation, they will never tell you what information is vital for your success. Business objectives and key performance indicators must be set by humans to pinpoint critical areas of performance and guide your analysis.

Insights do not appear in your reports simply by segmentation. Analysis is a task that must be performed by people. Before you select a tool, it is imperative you know exactly what to look for. Look for information that really impacts your performance, information that lets you optimize your results.

Key Performance Indicators

These bits of information are known as Key Performance Indicators, or KPIs.

KPIs give you an indication of your progress towards your objectives, and are associated with processes you control. They are key elements on your Dashboards, and can be simply described as: “the most important metrics from my web analytics tool”. They are those metrics that have a direct impact on the bottom line.

A business objective could be an x amount of turnover, and a KPI is a metric which you can influence to reach that goal. Take conversion rate, an important KPI for any e-commerce business. It can be controlled by selecting the right keywords in your campaigns, or by performing Conversion optimization on your site.

Strategy

Just as KPIs are determined by your tactical objectives, objectives are determined by your strategy. A quote from Sun Tzu’s Art of War applies here:

“Tactics without strategy is the noise before defeat”.

This quote stresses the need to give thought to the direction of your business, where a long-term plan should guide your current actions.

Key Takeaways

• Marketing Intelligence is what you need to improve your business performance
• Defining KPIs to determine the results of your marketing effort is important
• Setting KPIs is a human effort and not something that your tool does

So, what can we do for you?

Strategy ultimately decides which metrics drive value for your company. Web analytics provides the means to measure, analyze and optimize them. Analysis without objectives is pointless, and objectives that don’t support a strategy will never bring you long-term success.

We can help you determine the right KPIs and align them with your overall business strategy. We can also help you select the right web analytics package and make sure you get maximum value from your investment.

Contact us now and get your analysis and optimization on the right track!

Analyze & Optimize is a post from: Onetomarket

No related posts.