Social Media Optimization

admin — Thu, 15 May 2008 14:30:38 +0000

How to optimize your site for social media?

Generally there are five rules when applying Social Media Optimization:

Increase your linkability
Make tagging and bookmarking easy
Reward inbound links
Help your content travel
Encourage the mashup

To urge your visitors to share or to write about your service or website you have to offer the user options to share your content. This could be done by adding social media buttons. Through these buttons people can directly add your item to their favourite website. Sounds easy right?

Naturally, the next question we can ask is: why would anybody share or write about your product or service? This is the most important factor to get picked up by the social media community. To be remarkable you must have quality content that could trigger people to share it with their friends. Onetomarket knows what works and helps you optimize your content to gain exposure through social media.

Engagement through social media

Besides the effect on your rankings and the direct traffic you can expect if you succeed, there is another factor which is important. When visitors are given an opportunity to easily share items on your website, people will be more engaged with your brand.

Key Takeaways

Social media keeps on growing and is becoming more and more important
It is profitable to optimize your site for social media websites
Through social media, people can be more engaged with your brand

So, how can we help you?

As pointed out above Social Media Optimization can be a great way to let users spread the word about your service, product or website. However, you have to respect some rules to be successful. Together with our experts we can analyse your website and create new opportunities by conducting Social Media Optimization. We can help you by optimizing your website and content for social media.

Social Media Optimization is a post from: Onetomarket

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Link bait

admin — Thu, 15 May 2008 14:30:22 +0000

Link bait is content on a site that is specifically written to attract the attention of webmasters, bloggers, journalists and other people who have the capability to link to your site. In order for link bait to be successful you need to make your quality content available to the people that have the power to link. Link bait overlaps with viral marketing, in fact it is a combination of viral marketing and popular new trends focused on the target audience with the goal to collect links. An offline example of link bait is the publicity support.

A link bait strategy can help you boost your link popularity as you will collect links in an organic and natural way because the links are given voluntarily by the web masters.

Possibilities for link bait that adds value to your website and make it easier to collect organic links could be:

Good editorial content and articles with information for potential clients
Tools which are relevant and helpful to your target audience
Instructional articles
Top 10/50/100 lists, people love lists!

By a continuous renewal of relevant content/topic related articles, informative and editorial information on your site you can acquire links in a natural way.

Key takeaways

Link bait can help you attract more links to your website
Link bait is an organic, natural way of attracting links
Link bait, if done well, can provide a viral spin off

So, what can we do for you?

Based on the above and some detailed information of your sector and the business you are in we can give you some creative examples of link bait. You will get thorough advise for the improvement and maintenance of how you can boost your link building campaign with link bait. We can also advice you with technical issues and help canalise the link bait spin off. This will ensure your website will receive maximum benefit of the link bait.

Link bait is a post from: Onetomarket