• it takes time to become an authority
• it takes time to do link building for a large set of keywords
• it takes time before Yahoo! Will give us the appropriate information we need
• it takes time before a link is paying off
• it takes time to write good content that is link bait worthy
• it takes time to build a good network
• it takes time to do everything…manually

It takes time to become an authority

When we take a look at the real deal we see that big authorities find it more easy to earn links than sites that are less known. Authorities are more likely to be mentioned when someone has to pick a name in a specific segment. For example; when someone wants to name a bookstore they are more likely to mention Barnes & Noble, Amazon, etc instead of the corner shop running a website.

Authorities also have the advantage to have a good network of followers. An authority posting a research on a specific topic is taken more seriously than a smaller competitor who would have published the same research. These authorities also find it easier to get regional or even global press, often resulting in a link building snowball.

Authority websites usually generate more traffic. The appealing content will be noticed by more people and thus receiving a good inbound link will be more likely to happen. This is something I noticed when I wrote some articles on B2B SEO. The posts that were published as guest posts on authority blogs like Yoast.com received a lot of inbound links, while the one published on Netters (in Dutch) only received a few. Relatively speaking the number of inbound links compared to traffic are the same but the net result is a lot higher on authority blogs.

It takes time to do link building for a large set of keywords

A good link to your website will increase the rankings on all your keywords because your domain is becoming stronger. However in a competitive market you won’t get stunning results with just a few extra links. We all know that good deep links with the right anchor text can really benefit your rankings on your top keywords. I estimate that a website needs about 8 focus keywords (of course this depends per site). This means you will have to do link building for all those 8 keywords phrases.

Branded links

One way to achieve good branding results is to use your business title in anchor texts. You can use a wide variation of keyword combinations including your business title. An example for Onetomarket would be that instead of just using `Onetomarket` as the anchor text it would be wise to use `Onetomarket online marketing`.

Do not ask for links, write your own articles and submit them!

A different way to achieve good quality links with the right anchor text is to write your own articles and submit these to informative websites, blogs, or online magazines in your area of expertise. Most of the times you are allowed to use your own links! Be sure to check in advance if the website that is willing to publish your article is using `nofollow` links. If appropriate you can also use press releases in the same way, but often these don’t include links.

Keyword focused link building always takes time

When you are focusing on 8 keywords and you need about 5 links each, you’ll have to find a numerous amount of websites to help you with your link building. It is important to use every available opportunity (of good quality!). That’s why it is important to invest in your relationships with website owners or PR contacts. Make a phone call instead of resending that email if you feel you are being ignored.

Some articles worth reading on this subject are:

Getting the anchor text you want and Using KW research to diversify link profiles

It takes time before Yahoo! Will give us the appropriate information we need

Yahoo! Isn’t always that fast with indexing new links. It could take weeks before Yahoo! Will show those inbounds links, and in some unfortunate cases, never – while they are there. A good way to check is to see if Yahoo! has indexed the specific page.
As this is slowing down the monitoring of your link building it is wise to use different tools as well. Tools to use for example are Mint to see what new link is providing you new traffic. Another tool you can’t miss of course is the Google Webmaster Central.

Yahoo! and 301’s

Aside, Yahoo has the nasty habit to count 301 redirects as backlinks. I’m wondering if Yahoo will ever recognize a 301 as a 301. It surely will take some time before we will see this happen and the garbage being cleaned out of the results.

It takes time before a link is paying off

It is a known fact that old websites with old links rank easily. According to Google this old domain has earned its stripes and thus deserving a higher ranking. It is not just domain age that counts, also the period the old links already exist. Domains that have been parked for years haven’t increased in value a lot over time.

Unfortunately, ‘getting old’ takes a lot of time. Two years is not old. However a website dating back from the nineties with some good links can rank top 10 with little text on the most competitive keywords. Can’t wait that long? Buy a whole website!

Wayback Machine

The Wayback Machine does not seem to be updated or rarely as of February 2008. This means that new domains have age background according to tools that use the Internet archive as their source of information. Note that it is possible that information is being updated, but is only available to some people.

It takes time to write good content that is link bait worthy

I’ve got a strong feeling that link bait nowadays is the magic word for everything and everyone that needs a bit of link building.
Its true, link bait is offering good opportunities to get you a few nice links, but make sure your content stands out of the crowd.
Some background information:

gathering link bait (in Dutch)

differences between link bait and link building (also in Dutch).

The same counts for link bait as mentioned before; if you reach the authority websites first, your project is much likely to succeed.

Cloning behaviour

Lists are always good. But everyone knows that. The Internet is flooded with lists on top 10s, 20s, 30s, 101s. Some are of high quality. Many of them are the result of poorly copy/paste behaviour.

But what makes it attractive to link to such a list? With each new version the list just has to be more complete!

Work half done right. The One Million Dollar Homepage was a good idea and worth linking to (43000 inbound links). But clones of this idea like The Most Expensive Domainname in the World aren’t worth more than a nofollow link.

SO what is good link bait??

Good link bait derives from your Unique Selling Points. Do you have the credibility to bring thorough research? Do so! Are you known as an informal, spontaneous club of people? Cover some gossip! Are you quick, fast and a real sponge? Earn those scoops and benefit from the momentum!

It takes time to build a good network

By building a network I don’t mean building a good linknetwork. Invest in useful contacts and bond with them so you’ll have a good audience who are more likely to spread the word or happily offer their help to reach your set of goals. Sometimes its plainly simple.

1. a woman is more likely to share.
2. someone who is leaving happy or funny comments are more likely to share than people who are just ‘consuming’
3. someone who sends presents now and then is more likely to share than someone that is `just being nice`.

Identify top decision makers in your segment

Invest in site owner relationships for your segment. Take a look at the top 50 of your most important keywords and interact. Give them some food for thought or even real food and invite them for dinner! You’ll soon notice that getting those links will be a lot more easier for you.

Wiep has a nice tip about this on his blog:

Set up a campaign in Google AdWords’ content network, to determine which (relevant) websites generate traffic and conversions. Contact those websites directly and try to get a link.

Authority, authority, authority

If your brand is well known it will be more easy to get things done. Make sure your brand is part of your link building as this will help you in the future.

It takes time to do everything…manually

Lot of the things that have to be done manually take time, lots of time. Keyword reviews, identifying good ranking websites. Analysing and building profiles of competitors, etc. But also engaging in link building. Spreading press releases, optimizing link profiles, cleaning out paid links and things as such.

Another thing that will take a lot of time is changing an organization. Once engaged in link building they will need to ‘think’ link building. Making it clear that this is important with all players involved takes time and lots of patience.

7 reasons why link building needs patience is a post from: Onetomarket

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Leading and Innovative on line Marketing agency

Onetomarket is one of the leading on line marketing agencies in the Netherlands. We took the plunge into this market in the late 90’s and have been gaining a wealth of experience ever since. We work for large and well known companies and have been going through an explosive growth curve in the last few years. Our years of experience and well known client base are an enormous pull factor for online marketeers who’d like to be part of our organization.

At Onetomarket you get the opportunity to work alongside the most talented (on line) marketeers in the business. We are continuously approached to be part of large, innovative marketing projects during which we always deliver on our promise – Onetomarket keeps you ahead!

Responsibility, independence & freedom

To serve our clients in the best possible way we feel it’s extremely important to provide an environment to our employees in which they can develop themselves to their full potential. We feel that our employees should take a large role in the fulfillment of their potential at our company. Some decide to broaden their horizons by learning as much about the entire on line marketing discipline and others prefer to focus on a specific area to become an expert in their field. Whether you want to be a project manager or work at a strategic level, the opportunity is there – you just have to grab it!

Onetomarket takes a facilitating role in this proces. We ensure that the environment in which you work will be at its absolute best so you can develop your skills the way you want to. We are always open to suggestions and if you spot a gap in the market, or notice a trend emerge call out and act on it!

However, this level of freedom can only exist if people are responsible and can work independently. In our experience we’ve seen that online marketeers who prefer to have a high level of responsibility and independence are a perfect match with our company. Not only do we give our people a lot of freedom in their personal development, but also in their day to day job dealing with clients. Of course we will provide the necessary training and guidance to ensure our high quality level of service to our clients and to stimulate this personal development.

Atmosphere & Colleagues

Besides being very open minded, as explained above, we are also a young, dynamic and informal company. And more importantly, we have a lot of fun doing our job! We have a flat organizational structure with a lot of people who are extremely passionate about online marketing. We value the relationships between our employees, both inside and outside the working environment.

In short, working at Onetomarket offers you the ideal combination of experience and knowledge of the online marketing industry, as well as plenty of opportunities for personal growth and enjoying your working life. Would you like to work with our motivated and talented team? Get in touch now!

Jobs is a post from: Onetomarket

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“The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.”

Cluetrain Manifesto

But first things first, what is an online community? It’s a place online where people get together to share, to create, to achieve a common goal. They are places on the internet which bring together groups of people who share a common interest. Or it can be an enhancement of an already existing (offline) community.

A blog is a type of community. There are more than 184 million blogs worldwide. Research has indicated that 34,1% of these bloggers write about their experiences with products and brands. Odds are they are writing about you too!

Last.fm lets people with a passion for music get together and share that passion, LinkedIn helps people utilise their professional network and Facebook helps you stay in touch with your friends.

So why is this important? Because, chances are, these people are talking about you! And there is nothing you can do about it.

Well, that’s not completely true. Understanding these communities and its inhabitants can set you on your way to achieve value from this phenomenon. Demanding a negative comment gets taken down will do nothing for your company. Listening to the feedback and getting involved with the conversation can do a lot of good for your brand, though.

Here are some of the reasons how you can benefit from working with online communities:

• Reputation Management – you can monitor the online conversation about your brand
• SEO – an involved company is more likely to get linked to, which will improve rankings
• Engagement – Active users of online communities are heavily engaged, by offering value to the community this engagement can be translated back to your company

Key Takeaways

• Online communities are becoming more and more important to the marketeer
• Why? Because they are important to your customer
• Chances are, these people are talking about you! And there is nothing you can do about it

So, what can we do for you?

Onetomarket has a great understanding of online communities and how to incorporate connecting with them into your online strategy. We have first hand experience in working with communities and can help you maximize your online presence.

Are you interested to find out more? Get in touch now!

Online Communities is a post from: Onetomarket

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• Strong messages last for ever en get stronger everyday
• On line PR helps you to get in touch with the most important opinion makers
• On line PR generates relevant incoming links for your website
• With on line PR you can participate in discussions on the web

Everybody is a journalist

With the Internet, everybody can be a journalist. It is very easy and cheap to start a web log about a subject that you are passionate about. It is no wonder that the number of web logs has grown significantly over the past few years. There is a web log for almost any subject you can think of.

Some of those web logs have thousands of readers and have become authorities in their field. It can be very interesting for your organization to be in touch with those opinion leaders. Onetomarket can help you to find the most influential on line journalists and guide you to establish a successful relationship with them.

Readers aren’t just readers anymore, the keyboard has given them a voice.

Readers not only read web logs, but respond and participate actively in on line discussions. To know what the discussions are about and where they take place is very valuable for any organization. If you know what is happening you can participate and start the dialog.

New requirements for press releases

On line PR is not only about sending press releases to opinion makers but it is also a great way to gather relevant incoming links for your website by actively participating in discussions that take place on the web which are relevant to your organization.

Gathering relevant link is important because the number and the quality of those links are one of the principle factors that determine the position of you website in the search engines. So when you are planning to write and distribute a press release for on line media, it is of huge importance to take the requirements into account that search engines have for content.

Key Takeaways

• The Internet has empowered everybody to become a reader and a journalist
• New media and new ways of communicating with your target audience have changed the PR playing field
• For any organization it is wise to get involved in the on line dialogs that take place everywhere on the Internet

So how can we help you?

We can help you to create an integrated strategy which will encompass both your on- and offline PR. We have relationships with many bloggers and can help you optimize your offline strategy and update it to become relevant in an online environment. Get in touch with one of our PR experts now!

Online PR is a post from: Onetomarket

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