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	<title>Onetomarketrelevancy &#187;</title>
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	<link>http://www.onetomarket.com</link>
	<description>Keeps you ahead</description>
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		<title>E-mail marketing optimization</title>
		<link>http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 17:19:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[crm integration]]></category>
		<category><![CDATA[customer information]]></category>
		<category><![CDATA[database]]></category>
		<category><![CDATA[database optimisation]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[email campaigns]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[marketing optimization]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[surveys]]></category>
		<category><![CDATA[web forms]]></category>

		<guid isPermaLink="false">http://otm.12ns.nl/?page_id=117</guid>
		<description><![CDATA[From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them [...]<p><a href="http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/">E-mail marketing optimization</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>
]]></description>
			<content:encoded><![CDATA[<p>From this point on you can start to expand your database with customer information. With surveys, webforms and statistics you can improve your database by asking and tracking what your relation is interested in. For example you can register the clicks in a newsletter and the information people are typing in forms to send them information that fit their needs. You can use the data to send people the right information at the right time. Relevancy rules!</p>
<h3>What can we do for you</h3>
<p>Onetomarket is very experienced in marketing and technology. We can help you with linking your database to our e-mail application &#8220;Mailtomarket&#8221; and to extend your database with information through surveys, web forms and tracking of the newsletter. Of course we can measure all the results with web analytics.</p>
<h3>Key Takeaways</h3>
<ul>
<li>It is important to measure the results of your email marketing campaigns</li>
<li>It&#8217;s important to expand your database and increase the relevancy of your message</li>
<li>It&#8217;s about what people want to hear from you, not what you want to tell them</li>
</ul>
<h3>So, how can we help you?</h3>
<p>Through our analytics software we can help you find out what works and what doesn&#8217;t. We&#8217;ll help you optimise both your database and e-mail marketing campaigns. We can help with deliverability, design, analytics and content creation of emails.</p>
<p>Get in touch now and one of our consultants will be more than happy to give you an online demo.</p>
<p>Or sign up for our monthly newsletter and find out how the experts work!</p>
<p><a href="http://www.onetomarket.com/services/email/optimize-your-database-for-converting-e-mail-campaigns/">E-mail marketing optimization</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>


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		</item>
		<item>
		<title>Link Building</title>
		<link>http://www.onetomarket.com/services/search/seo/link-building/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rss</link>
		<comments>http://www.onetomarket.com/services/search/seo/link-building/#comments</comments>
		<pubDate>Thu, 15 May 2008 14:06:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Link building]]></category>
		<category><![CDATA[link profile]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[search terms]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://otmsite/?page_id=29</guid>
		<description><![CDATA[Getting links helps your website rank better
Rankings in de search engines are determined by 4 factors:

Technical quality of your site&#8217;s templates and your Content Management System.
The quality of the content on your site.
Your sites architecture.
Links from other sites to pages on your website.

The relative weight of these individual factors is continually changed as search engines [...]<p><a href="http://www.onetomarket.com/services/search/seo/link-building/">Link Building</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>
]]></description>
			<content:encoded><![CDATA[<h3>Getting links helps your website rank better</h3>
<p>Rankings in de search engines are determined by 4 factors:</p>
<ul>
<li>Technical quality of your site&#8217;s templates and your Content Management System.</li>
<li>The quality of the content on your site.</li>
<li>Your sites architecture.</li>
<li>Links from other sites to pages on your website.</li>
</ul>
<p>The relative weight of these individual factors is continually changed as search engines try to improve the relevancy of their results, but in recent years none of these 4 has ever gone below 10%. Links have always been accounting for about 40-60% of your rankings.</p>
<p>That means your website will not rank on highly competitive search terms without theme related backlinks. What are the quality/authority links that your websites needs? This is an important question and answering it requires knowledge of how search engines look at backlinks. Some link building strategies can have a negative impact on your rankings in search engines. Buying links is one of the most discussed issues of 2007 and 2008. Another good example of link building that can have a negative impact is creating a link profile of none theme related links or links from bad neighbourhood sites.</p>
<h3>Link building report</h3>
<p>In order to get your website to rank well it needs link building as much as it requires search engine optimization. The link building report provides an insight into the competitive situation within the Google rankings based on specified keywords. Which position does your website have when comparing incoming links with those of competitors in the search results? Based on this analytical information you are able to improve your position and gain a competitive edge.</p>
<p>To realize this, the link building report contains actionable advice. Our professionals have years of experience in making your ideal link profile visible. Their knowledge, combined with the link profile of 5 of your online competitors will be used to give you a clear report of your current and best possible link profile. Of course our work is based on the rules and conditions of the search engines and contains plenty of recommendations, tips and tricks to make your site ‘an authority&#8217; in your business.</p>
<h3>Link building services</h3>
<p>The link building report is a great analysis of your website’s own link profile, but it also shows you how your main competitors are doing.<br />
But what if you need more help? It’s great to know what you need to improve, but how do you go about actually improving?<br />
We can help you with your link building campaign. We can help you attract the quality, theme related back links you need to improve your search engine rankings. Get in touch with one of our consultants and we’ll let you know what we can do to improve your website through link building!</p>
<h3>List of take aways</h3>
<ul>
<li>Link building is an important element in the SEO-process</li>
<li>Your website will not rank on highly competitive search terms without theme related backlinks</li>
<li>Our professionals have years of experience in improving your link profile</li>
</ul>
<h3>So, what can we do for you?</h3>
<p>Based on the above we can take a close look at your current link profile and create a link building report. In this report you will get thorough advice for the improvement and maintenance of your current link profile and future link building campaign. We can even do the link building itself!</p>
<p><a href="http://www.onetomarket.com/services/search/seo/link-building/">Link Building</a> is a post from: <a href="http://www.onetomarket.com">Onetomarket</a></p>


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